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\put(157.9555,-43.78821){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}TESANALES DE MONTECRISTI, ECUADOR}
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\put(70.3526,-199.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Recibido: }
\put(113.961,-199.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}1}
\put(118.591,-199.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}1/02/2019}
\put(159.1465,-199.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}                                                 }
\put(281.0965,-199.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Aceptado: }
\put(327.4766,-199.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}16/01/2020}
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\put(21,-313.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}aprovechando las nuevas herramientas tecnológicas }
\put(236.56,-313.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}para ofrecer información }
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\put(21,-409.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}artesanales de la Ciudad de Montecristi.}
\put(21,-433.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Palabras clave: }
\put(88.7637,-433.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}redes sociales; internet; industria artesanal; marketing digital.}
\put(21,-457.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ABSTRACT}
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\put(21,-481.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}The Social media marketing has evolved over time because the businesses have the need to make }
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\put(56.8,-493.7882){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}innovations }
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\put(241.82,-43.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de transformación }
\put(316.94,-43.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en donde las posibilidades }
\put(21,-55.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}que nos }
\put(54.01,-55.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ofrecen las nuevas tecnologías de la información y la comunicación }
\put(325.68,-55.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}le han dado un giro total }
\put(21,-67.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}a la manera en la que utilizamos los productos y servicios.}
\put(21,-91.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(57,-91.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}A}
\put(63.67,-91.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} mediados de la década }
\put(155.72,-91.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de los noventa, sur}
\put(228.62,-91.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ge el Internet }
\put(281.96,-91.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}como fenómeno de masas, teniendo }
\put(21,-103.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}como consecuencia los acelerados }
\put(162.92,-103.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}cambios en la sociedad, permitiendo }
\put(314.38,-103.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}así el desarrollo de nuevas }
\put(21,-115.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}formas de comunicación. }
\put(127.67,-115.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}La industria artesanal, }
\put(222.12,-115.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}así como otros sectores productivos, a raíz de la }
\put(21,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}evolución }
\put(63.12,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}agigan}
\put(89.78,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}tada }
\put(109.12,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(121.25,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(131.16,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}tecno}
\put(152.82,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}logía, }
\put(178,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}se }
\put(189.02,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}vio }
\put(204.49,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en }
\put(216.62,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(226.53,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}imperante }
\put(269.2,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}necesidad }
\put(311.31,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(323.44,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}comenzar }
\put(364.99,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}a }
\put(372.12,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}hacer }
\put(396.46,-127.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}uso de }
\put(21,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}las }
\put(34.8,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}herramientas }
\put(89.13,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}web que }
\put(125.61,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}permit}
\put(151.72,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en }
\put(163.85,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}desarrollar }
\put(209.29,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(221.42,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}mejor }
\put(247.43,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}manera }
\put(279.54,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(289.45,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}comunicación }
\put(348.23,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}e }
\put(355.36,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}interacción }
\put(402.47,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}entre }
\put(21,-151.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}las empresas y la sociedad.}
\put(21,-163.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(21,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(57,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Existen }
\put(90.11,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}muchos productos que con el }
\put(212.31,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}simple }
\put(242.09,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}hecho }
\put(269.08,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de ser buenos son capaces }
\put(379.04,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de atraer }
\put(417.46,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y }
\put(21,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}venderse por sí solos, sin embar}
\put(151.68,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}go  hay que considerar que la difusión y el marketing }
\put(373.74,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}son factores }
\put(21,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}fundamentales }
\put(81.68,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}para incentivar }
\put(143.6,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la compra de aquellos productos que los consumidores no conocen, es }
\put(21,-211.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}así que todo esfuerzo que una empresa realice, }
\put(203.79,-211.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}sea cambio }
\put(249.56,-211.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en innovación }
\put(307,-211.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}del servicio o producto deben }
\put(21,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de  publicitarse }
\put(86.03,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}para }
\put(106.22,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}aumentar }
\put(146.4,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}su uso y de esa manera }
\put(243.7,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}mejorar }
\put(277.78,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(287.98,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}percepción }
\put(334.82,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}que los consumidores }
\put(21,-235.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}tienen de las empresas.          }
\put(21,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(57,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}La industria }
\put(105.73,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}artesanal }
\put(142.86,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}se encuentra }
\put(193.24,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en un momento }
\put(255.23,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de cam}
\put(282.92,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}bio donde la difusión y el marketing }
\put(21,-271.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}están acompañad}
\put(89.64,-271.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}os }
\put(101.08,-271.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de una nueva transformación dentro de un escenario donde la comunicación }
\put(407.94,-271.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}con }
\put(21,-283.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la socied}
\put(57.42,-283.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ad es el principal }
\put(132.56,-283.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}fundamento, por lo tanto, el interne}
\put(279.68,-283.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}t hoy en día es la herramienta }
\put(407.98,-283.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}que }
\put(21,-295.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}permite el uso de múltiples }
\put(134.63,-295.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}plataformas digitales, en las que se puede promover una comunicación }
\put(21,-307.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}bidireccional de manera rápida y fácil, logrando así aumentar la demanda.   }
\put(21,-331.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(57,-331.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Bajo este }
\put(95.62,-331.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}contexto }
\put(132.15,-331.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}para los autores, (Polo Herranz \& Polo Herranz, 2012, pág. 32), “el }
\put(399.11,-331.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}social }
\put(21,-343.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}media marketing es una nueva función corporativa que evalúa el impacto de los medios sociales para }
\put(21,-355.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}una empresa en particular }
\put(128.56,-355.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y los introduce, conforme a dicha evaluación, }
\put(316.81,-355.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en los componentes de  la }
\put(21,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}estrategia }
\put(61.61,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}corporativa }
\put(109.45,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}que tocan }
\put(150.15,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}el }
\put(159.67,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}marketing }
\put(202.51,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}como }
\put(227.03,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}son: la }
\put(255.52,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}publicidad, }
\put(302.53,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(312.05,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}comunicación, }
\put(372.94,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}el }
\put(382.46,-367.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}desarrollo }
\put(21,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(34.89,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}productos }
\put(78.78,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}e }
\put(87.67,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}investigación }
\put(145.44,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(159.33,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}mercado }
\put(198.2,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y }
\put(207.65,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(219.32,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}atención }
\put(257.64,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}al }
\put(269.31,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}cliente }
\put(300.41,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(fidelización). }
\put(360.67,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Esta }
\put(382.3401,-379.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}definición }
\put(21,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}pretende }
\put(59.31,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ser la }
\put(85.95,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}visión que desde territorio }
\put(198.67,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}creativo }
\put(234.75,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}tenemos }
\put(271.96,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de función }
\put(319.71,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}del }
\put(335.81,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}marketing }
\put(380.23,-391.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en medios }
\put(21,-403.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}sociales”.}
\put(21,-427.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(57,-427.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Por lo tanto (Jiménez }
\put(145.69,-427.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Baquerizo, 2016), “el social media marketing }
\put(331.48,-427.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}es una herramienta }
\put(410.2,-427.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}del }
\put(21,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Marketing }
\put(65.21,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Online, }
\put(97.49,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}específicamente }
\put(163.91,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}del }
\put(178.69,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Search }
\put(208.46,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Engine }
\put(239.34,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Marketing, }
\put(286.05,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}donde }
\put(313.05,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}se }
\put(323.94,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}utiliza }
\put(351.49,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}para }
\put(371.26,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}promocionar }
\put(21,-451.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}un sitio web o blog, además en español suele llamarse Marketing de Redes Sociales, es decir}
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\put(21,-475.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}un producto, un servicio, un blog, etc.”.}
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\put(57,-499.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}De acuerdo a  (Galindo Ruíz, 2008), “la demanda de un bien depende de las siguientes }
\put(21,-511.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}variables: el precio de producto, el nivel de ingresos del demandante, tamaño de mercado, los }
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\put(214.45,-523.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}, inexistencia }
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\put(385.53,-523.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}derivada. }
\put(21,-535.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Mediante la determinación }
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\put(255.76,-547.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y si existe }
\put(299.13,-547.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}demanda }
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\put(400.24,-547.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}algún }
\put(21,-559.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}tipo de productos tratar de solucionar a través de estrategias empresariales” }
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\put(57,-583.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Según (Águeda, Principios de marketing, }
\put(233.48,-583.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}2008, pág. 180), “en general, }
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\put(356.42,-439.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(T}
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\put(21,-451.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}2018, pág. 5)}
\put(21,-475.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(57,-475.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}En varias poblaciones }
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\put(340.67,-475.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y Portoviejo muchas }
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\put(54.8,-499.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Según estudios }
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\put(225.47,-499.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}10 años por el }
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\put(192.29,-607.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Alfaro” donde oferta }
\put(278.06,-607.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}sus productos a los turistas, }
\put(390.23,-607.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}también }
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\put(114.52,-619.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}alrededor}
\put(152.28,-619.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} de 42 locales }
\put(210.13,-619.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}considerados comerciantes }
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\put(21,-631.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ha observado en los últimos }
\put(134.71,-631.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}años que el “sombrero }
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\put(257.47,-631.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}toquilla” }
\put(294.88,-631.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}se le ha dado una denominación }
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\put(277.69,-31.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Manabita }
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\put(21,-43.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}los años posteriores se logró tener la denominación }
\put(230.91,-43.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de origen del sombreo donde algunos artesanos }
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\put(57,-79.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}El sombrero de Montecristi, }
\put(169.99,-79.94928){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}una de las dos denominaciones }
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\put(198.78,-103.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ha sido un campo casi no usado debido a la falta de }
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\put(82.69,-115.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y herramientas }
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\put(57,-475.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Para (San Millán Fernández, Medrano García, \& Blanco}
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\put(21,-271.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}López Rúa, 2012, pág. 120)}
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\put(21,-355.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}págs. 70-71)}
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\put(288.21,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}mínimo }
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\put(390.24,-139.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}sustenta }
\put(21,-151.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}su aplicabilidad en la presente investigación. }
\put(21,-175.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Prueba de hipótesis}
\put(21,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Para }
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\put(76,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}cabo }
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\put(108.76,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}prueba }
\put(139.3,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(152.08,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}hipótesis, }
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\put(205.14,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}aplicó }
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\put(243.46,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}coeficien}
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\put(290.11,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(302.89,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Spearman }
\put(346.21,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}con }
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\put(374.54,-187.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}finalidad }
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\put(21,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}establecer la }
\put(73.2,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}relación entre }
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\put(144.02,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}variables. }
\put(185.12,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}El }
\put(196.52,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}análisis }
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\put(235.97,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}interpretación del }
\put(308.74,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}coeficiente rho }
\put(370.4,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(382.35,-199.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Spearman }
\put(21,-211.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}concuerda }
\put(66.76,-211.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en que los valores establecidos }
\put(203.42,-211.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}siendo próximos a 1; logran indicar }
\put(360.87,-211.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}que existe una }
\put(21,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}correlación }
\put(69.17,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}fuerte }
\put(95.69,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y positiva. }
\put(141.26,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Mientras }
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\put(197.47,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}V}
\put(203.59,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}alores }
\put(230.67,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}próximos a }
\put(279.29,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}–1 indican }
\put(325.13,-223.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}una correlación }
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\put(59.83,-235.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Los signos positivos o negativos }
\put(192.09,-235.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}solo indican }
\put(243.1,-235.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la direcc}
\put(277.2,-235.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ión de la relación; }
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\put(73.64,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}aumenta }
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\put(180.61,-259.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}también }
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\put(21,-271.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}resultado obtenido es menor a 0,05 se aprueba la hipótesis nula (H0) }
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\put(51.38,-307.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}obación hipótesis general}
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\put(38.61,-343.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}El }
\put(50.11,-343.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Social }
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\put(155.36,-343.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}INFLUYE en }
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\put(222.62,-343.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}demanda }
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\put(383.77,-343.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}cuidad }
\put(413.0399,-343.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(21,-355.9493){\fontsize{10}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Montecristi.}
\put(126.7242,-379.9493){\fontsize{8}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(131.3322,-379.9493){\fontsize{8}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}abla 9: Prueba de hipótesis general- Rho de Spearman}
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\put(29,-511.9493){\fontsize{8}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Fuente: }
\put(56.776,-511.9493){\fontsize{8}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Análisis softwar}
\put(111.528,-511.9493){\fontsize{8}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}e IBM SPSS}
\put(21,-538.3494){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(57.003,-538.3494){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}El }
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\put(114.038,-538.3494){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}obtenido}
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\put(169.852,-538.3494){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}el }
\put(181.259,-538.3494){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}procesamiento }
\put(248.865,-538.3494){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
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\put(21,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}bilateral }
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\put(64.824,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(79.102,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}0.00, }
\put(104.996,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(108.89,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}lo }
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\put(141.109,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}determina }
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\put(203.875,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}coeficiente }
\put(255.41,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(269.688,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Spearman }
\put(317.56,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}< }
\put(327.658,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}0.05, }
\put(353.552,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}por }
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\put(384.55,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}tanto, }
\put(413.183,-551.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}se }
\put(21,-564.7493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}descarta la hipótesis nula H0, siendo aprobada la hipótesis alternativa H1.}
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\put(55.573,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}queda }
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\put(171.755,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}valor }
\put(197.594,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}del }
\put(214.27,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}coeficiente }
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\put(278.763,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}correlación }
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\put(340.198,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}= }
\put(349.636,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}0,994, }
\put(380.37,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}el }
\put(391.546,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}cual }
\put(413.106,-577.9493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}se }
\put(21,-591.1494){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}interpreta como una muy buena correlación  entre las variables mencionadas.}
\put(21,-617.5493){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Compr}
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\put(21,-375.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}REFERENCIAS BIBLIOGRÁFICAS}
\put(21,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Águeda, E. }
\put(72.733,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(78.64,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}. (2013). Fundamentos de marketing. Madrid: ESIC Editorial.}
\put(21,-428.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Andrade Espinoza, S. (2006). Diccionario de economía. Lima: Editorial }
\put(339.604,-428.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Andrade.}
\put(21,-455.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Alcántara, }
\put(68.993,-455.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}C. }
\put(80.961,-455.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}A., \& Fernández, G. R. (2017). Propuesta de una estrategia }
\put(341.045,-455.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}basada en el social }
\put(21,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}media }
\put(50.942,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}marketing }
\put(98.605,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}para potenciar }
\put(164.583,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la imagen }
\put(211.025,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de la empresa latin }
\put(297.793,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}catering }
\put(336.282,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}sac – trujillo, }
\put(397.706,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}2016. }
\put(21,-481.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(26.951,-481.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}esis de grado). Universidad Privada }
\put(185.802,-481.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Antenor Orrego, }
\put(261.053,-481.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(267.389,-481.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}rujillo.}
\put(21,-507.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Báez, C. J., \& Báez Evertsz}
\put(152.516,-507.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}, C. J. (2000). La comunic}
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\put(348.063,-507.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Santo Domingo: }
\put(21,-521.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}INTEC.}
\put(21,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Baquerizo }
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\put(126.446,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}A. (2016). Estrategia }
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\put(373.704,-560.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Guayaquil, }
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\put(21,-32.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Universisdad }
\put(81.588,-32.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Técnica }
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\put(53.076,-59.04272){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Gorospe, H. Z. }
\put(127.018,-59.04272){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(2013). }
\put(163.681,-59.04272){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Guía }
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\put(53.956,-98.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}M., \& }
\put(85.647,-98.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Rojas, }
\put(117.382,-98.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}C. (2013). }
\put(167.399,-98.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Networking: }
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\put(318.385,-98.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}redes }
\put(345.522,-98.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}sociales. }
\put(387.025,-98.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Madrid: }
\put(21,-111.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ESIC.}
\put(21,-138.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Cortés Ricart, }
\put(82.633,-138.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}M. (201}
\put(116.557,-138.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}1). Nanoblogging: }
\put(197.748,-138.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Los usos de }
\put(249.107,-138.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}las nuevas plataformas }
\put(348.712,-138.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de comunicación }
\put(21,-151.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en la red. Barcelona: Editorial UOC.}
\put(21,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Curtichs, }
\put(63.592,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}J., Fuentes, M. }
\put(129.955,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}A., García, }
\put(180.181,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Y}
\put(186.715,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}., \& }
\put(205.701,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(211.652,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}oca, }
\put(231.628,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}A. (201}
\put(264.639,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}1). Sentido }
\put(315.294,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}social: }
\put(346.578,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}La }
\put(360.746,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}comunicación }
\put(21,-191.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y el sentido común en la era de la Internet social. Barcelona, España : Profit Editorial.}
\put(21,-217.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Del Fresno García, M. (2012). El consumidor social. Reputación }
\put(316.009,-217.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}online y ‘social media’. }
\put(21,-230.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Barcelona: Editorial UOC.}
\put(21,-257.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Ekos, R. (2016). Las PYMES por el marketing }
\put(221.046,-257.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}digital. }
\put(253.584,-257.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Obtenido }
\put(296.198,-257.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de http://www}
\put(357.655,-257.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}.ekosnegocios.}
\put(21,-270.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}com/negocios/verArticuloContenido.aspx?idart=3857}
\put(21,-296.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Esteban }
\put(58.378,-296.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(64.32899,-296.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}alaya, Á. (2008). Principios de marketing. Madrid: ESIC Editorial.}
\put(21,-323.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Evans, D. (2010). Social Media Marketing: }
\put(213.775,-323.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}An Hour a Day}
\put(280.578,-323.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}. USA: John }
\put(337.228,-323.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}W}
\put(347.172,-323.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}iley \& Sons.}
\put(21,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Fernández, }
\put(72.975,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}D., }
\put(89.838,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Mozas, }
\put(124.719,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}A., }
\put(141.582,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Bernal, }
\put(177.068,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}E., }
\put(192.699,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}\& }
\put(204.667,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Medina, }
\put(244.432,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}M. }
\put(260.382,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(2016). }
\put(295.879,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Uso }
\put(317.021,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y }
\put(325.942,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}eficiencia }
\put(371.504,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(385.298,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(396.65,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}social }
\put(21,-362.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}media. Un análisis desde la economía social. CIRIEC-España, Revista de Economía, 4-22.}
\put(21,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Fouts, J. (2009). }
\put(99.584,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Social }
\put(131.165,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Media }
\put(163.362,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Success!: }
\put(209.001,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Practical }
\put(250.966,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Advice }
\put(286.826,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}and }
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\put(330.848,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}W}
\put(340.352,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}orld }
\put(362.165,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Examples }
\put(409.63,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}for }
\put(21,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Social }
\put(52.493,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Media }
\put(84.591,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Engagement }
\put(143.573,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Using Social }
\put(205.338,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Networking }
\put(261.68,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(267.642,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ools Like }
\put(314.128,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Linkedin, }
\put(360.394,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(366.345,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}witter}
\put(391.568,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}, Blog. }
\put(21,-415.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}California: }
\put(71.40199,-415.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Happy About.}
\put(21,-441.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Galindo Ruíz, C. J. (2008). Manual para la creación de empresas. . Bogotá: Ecoe. Ediciones.}
\put(21,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}García Sánchez, M. D. (2008). Manual de marketing. Madrid: ESIC Editorial.}
\put(21,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Goicoechea }
\put(76.38499,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Badiola, }
\put(116.821,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}J. M. (2015). Social }
\put(209.815,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Media }
\put(241.385,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Marketing como herramienta }
\put(374.573,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}del }
\put(391.48,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}mix }
\put(412.061,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(21,-507.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}comunicación. Bilbao: Campus de excelencia internacional.}
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\put(336.414,-534.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}tool for Corporate }
\put(21,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Communication . Revista Interancaional de Relaciones Públicas, 157-174.}
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\put(126.6,-573.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}. (2016). Las demandas de factores productivos en la industria }
\put(21,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}maquiladora. Estudios Económicos, 265-303.}
\put(21,-613.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Jiménez Baquerizo, K. }
\put(125.269,-613.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}A. }
\put(139.349,-613.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(2016). Estrategias de social media marketing para incrementar }
\put(21,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}las ventas . Guayaquil.}
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\put(58.301,-45.84271){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}., \& }
\put(75.714,-45.84271){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Armstrong, G. (2013). Fundamentos de marketing. }
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\put(336.436,-45.84271){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Pearson Educación.}
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\put(21,-125.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Olivera Novelo, J. (2016). Fundamentos de Economía. Editorial Digital UNID.}
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\put(286.474,-164.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}artificiales”. }
\put(342.794,-164.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Ciencias }
\put(383.538,-164.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Holguín, }
\put(21,-177.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}1-18.}
\put(21,-204.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Pérez, C., \& Clavijo, }
\put(120.605,-204.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}L. (2017). Comunicación }
\put(238.217,-204.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y social }
\put(277.322,-204.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}media }
\put(308.177,-204.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en las empresas de moda }
\put(21,-217.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ASOS como caso de estudio. Prisma Social, 226-258.}
\put(21,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Polo, F}
\put(52.207,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}., \& }
\put(72.33701,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Luis, }
\put(97.681,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}P}
\put(102.587,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}. H. (2012). Socialholic: }
\put(212.598,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(218.549,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}odo lo }
\put(249.679,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}que necesitas }
\put(311.345,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}saber }
\put(337.591,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}sobre marketing }
\put(412.083,-243.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en }
\put(21,-257.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}medios sociales. Grupo Planeta (GBS).}
\put(21,-283.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Quezada, N. (2014). Estadística con SPSS 22. Lima-Perú: Editorial Macro.}
\put(21,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Rivera, }
\put(55.21,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}J., \& }
\put(77.837,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}De }
\put(92.808,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Garcillán, }
\put(138.623,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}M. }
\put(153.297,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(2012). }
\put(187.518,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Dirección }
\put(233.025,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(245.554,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Marketing. }
\put(296.264,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Fundamentos }
\put(357.688,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y }
\put(365.333,-309.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}aplicaciones. }
\put(21,-323.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Madrid: ESIC Editorial.}
\put(21,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Salazar}
\put(52.933,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}, G., \& Ortiz, }
\put(118.79,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}C. (2016). Medios sociales }
\put(244.531,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en }
\put(258.853,-349.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}los países andinos. Caso de estudio: }
\put(21,-362.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}informativos y magazine. Razón y Palabra, 166-185.}
\put(21,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}San Millán, E., Medrano, M. }
\put(157.807,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}L., \& Blanco, F}
\put(230.352,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}. J. }
\put(248.535,-389.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(2008). Social media marketing, redes }
\put(21,-402.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}sociales y metaversos. Universidad de La Rioja, 358.}
\put(21,-428.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Sanagustín, E. (2009). Nuevo Marketing. Madrid : Ramiro Román.}
\put(21,-455.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Sarmiento }
\put(68.014,-455.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Guede, J. R. (2017). Los medios sociales }
\put(244.322,-455.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}a través de la experiencia }
\put(353.453,-455.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}web: un análisis }
\put(21,-468.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de su percepción desde un enfoque relacional. Revista de Ciencias Sociales, 73,30,59.}
\put(21,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Silva, }
\put(49.05,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}M. }
\put(64.263,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}D., }
\put(80.389,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}\& }
\put(91.631,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Brain, }
\put(121.507,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}L. }
\put(133.662,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}M. }
\put(148.875,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(2006). }
\put(183.437,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}V}
\put(190.169,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}alidez }
\put(218.703,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Y}
\put(226.238,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426} }
\put(228.922,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Confiabilidad }
\put(291.501,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Del }
\put(310.069,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Estudio }
\put(346.369,-494.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Socioeconomico. }
\put(21,-507.8427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}México: UNAM.}
\put(21,-534.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(26.951,-534.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}orres Jimenéz}
\put(87.35201,-534.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}, P}
\put(97.373,-534.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}. J. }
\put(111.882,-534.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}(2012). La incidencia }
\put(207.868,-534.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de la implementación }
\put(304.162,-534.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}del marketing digital en las }
\put(21,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}PYMES dedicadas }
\put(106.448,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}a }
\put(114.038,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(124.686,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}producción }
\put(176.881,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(189.971,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}artesanias }
\put(236.039,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en }
\put(249.129,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}la }
\put(259.777,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Ciudad }
\put(294.262,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(307.352,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Quito. }
\put(337.866,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Quito: }
\put(368.688,-547.4427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Universidad }
\put(21,-560.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Politénica Salesiana de Quito.}
\put(21,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}W}
\put(30.504,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}einber}
\put(57.795,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}g, }
\put(68.366,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(74.27299,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}. (2009). }
\put(113.928,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}The New Community Rules: Marketing on the Social }
\put(350.12,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}W}
\put(359.624,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}eb. New }
\put(398.146,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Y}
\put(404.999,-587.0427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ork, }
\put(21,-600.2427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Estados Unidos: “O’Reilly Media, Inc.”.}
\put(21,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}Zambrano, }
\put(71.512,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}T}
\put(77.419,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}. (2014). El }
\put(130.307,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}impacto }
\put(168.499,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}ecónomico }
\put(219.517,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}y social }
\put(256.202,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}en }
\put(269.347,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}los ingresos y exportaciones }
\put(396.474,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}de }
\put(409.619,-626.6427){\fontsize{11}{1}\usefont{T1}{cmr}{m}{n}\selectfont\color{color_63426}los }
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