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Regulatory reform policies for developing market process: The
ecuadorian case
Políticas de reforma regulatoria para el desarrollo del proceso de
mercado: El caso ecuatoriano
Lissangee Stefanía Mendoza García, 0000-0003-1228-5819
1
Rubén Méndez Reátegui, 0000-0001-8702-5021
2
Jennifer Elizabeth Lara Alvear, 0000-0002-5124-6911
3
José Carlos Portilla Ruiz, 0000-0001-7380-4980
4
Jostin Gabriel Suárez Jacome, 0000-0001-5806-788X
5
Pontificia Universidad Católica de Ecuador. Proyecto Gide
1
lsmg_3014@hotmail.com
Pontificia Universidad Católica de Ecuador. Proyecto Gide
2
rcmendez@puce.edu.ec
Pontificia Universidad Católica de Ecuador. Proyecto Gide
3
jlara1003@hotmail.com
Pontificia Universidad Católica de Ecuador. Proyecto Gide
4
josejamiscarlos@gmail.com
Pontificia Universidad Católica de Ecuador. Proyecto Gide
5
gabriel_Srz17@hotmail.com
Recepción: 15 de agosto de 2021 / Aceptación: 5 de noviembre de 2021 / Publicación: 3 de enero de 2022
Citación/como citar este artículo:
Mendoza, L., Méndez, R., Lara, J., Portilla, J. y Suárez, J. (2022). Regulatory reform policies
for developing market process: The ecuadorian case. ReHuSo, 7(1) 66-84. DOI:
https://doi.org/10.5281/zenodo.5823396
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DOI: https://doi.org/10.5281/zenodo.5823396
Abstract
Market processes suggest legal figures that are applied effectively and efficiently. In the
Ecuadorian case, it is essential for legal institutions to be strong, which implies formality and
stability. However, for this to happen, it is necessary to implement legal reforms to improve
market regulation. For this reason, this article aims to examine, utilizing the analytical-
conceptual, economic, and normative method, certain legal structures with their rules of the
game, highlighting those barriers in the rules of entry, permanence and exit from the market.
Keywords: financial market, business, economic system, legal reform, law enforcement.
Resumen
Los procesos de mercado sugieren figuras legales que se apliquen de forma efectiva y eficaz.
En el caso ecuatoriano, es imprescindible que las instituciones jurídicas tengan fortaleza que
implica formalidad y estabilidad. Sin embargo, para esto es necesario implementar reformas
legales que permitan mejorar normativamente la regulación del mercado. Por esto, este artículo
pretende examinar, mediante el método analítico-conceptual, económico y normativo, ciertas
estructuras jurídicas con sus las reglas de juego, destacando aquellas barreras en las reglas de
entrada, permanencia y salida del mercado.
Palabras clave: mercado financiero, empresa, sistema económico, reforma jurídica, aplicación
de la ley.
Lissangee Mendoza, Rubén Méndez, Jennifer Lara, José Portilla, Jostin Suárez. Regulatory reform policies for
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Introduction
In Ecuador, countless administrative regulations and legal norms have been introduced, which
have varied according to how they were enacted, the customs, the political orientation of the
government in power, and the social conceptions that society was living and experiencing at
that time.
Therefore, this article roughly alludes to the policies that have remained in force until the
present date, which, from the legal analysis, reveal and reflect the guidelines and orientations
that previous governments had, given that, throughout this contribution, the normative reality
that governs, directs, and establishes the rules of the game of the Ecuadorian market is reflected.
For Giler and Méndez (2018):
It is essential to revive developing countries’ economies by taking advantage of existing
advantages and overcoming fears of commercial dynamics. It is necessary to
intelligently identify and take advantage of the potential of internal resources: for
example, natural resources and geographical location. (p. 70)
Moreover, it is first necessary to determine what is understood by the market; the market is the
ideal framework in which the interaction between supply and demand of a product or product
line takes place, in which suppliers and demanders are related, regardless of the legal
framework governing a specific market (Méndez, 2017; 2019).
Thus, the development of this article begins with the study of the "merger control regime in
Ecuador" and involves revising the "right to freedom of association and competition" as a right
recognized by the Constitution of the Republic of Ecuador. Later, the question of whether
concentrations effectively violate the right of competition and the different types of
concentrations established in the Organic Law of Regulation and Control of Market Power is
based. Also, it is analyzed from the normative point of view regarding the efficiency of
applying the norm, the competence of the Superintendence of Control of Market Power to know
and resolve issues of control of concentrations.
Like this, after the analysis of the existing regulations, as well as the competencies of the
Superintendence for the Control of Market Power, it is concluded that economic concentrations
are a danger when the economic agent restricts the competition of others in the market so that
other economic agents are harmed; however, concentrations can be defined as positive, because
they contribute to the growth of the country's economy (Botello y Guerrero, 2019).
However, due to the inevitable business crisis caused by the COVID-19 pandemic, it is
necessary to analyze those legal tools of business rescue that allow a company to remain in the
market or exit it in an orderly manner through an agreement with its stakeholders. Therefore,
the second section highlights those general aspects of the Ecuadorian reorganization
proceeding and the potential obligation to strengthen the procedure through the Economic
Analysis of Law parameters.
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The third section developed in this article has been called "The shareholders' agreement as a
mechanism to position family businesses in Ecuador." This section reviews the shareholders'
agreement and good corporate governance as efficient tools/instruments to improve the organic
structure of the company and its positioning in the market. The study focused explicitly on
family-owned corporations, defining share ownership as a problem because it restricts access
to secondary markets.
Accordingly, we focus on the last section of this paper called "Challenges for a strategic plan
for Regulatory Improvement in Ecuador" since we believe in regulatory reform as the
generation of clear rules, simplified procedures and services, and effective institutions for
creating and applying all the above-mentioned aspects (rules, laws, policies, entities in charge,
among others). In this sense, Glass and Newig (2019) pointed that:
Such adaptive governance arrangements can be decisive when dealing with highly
dynamic and long-term sustainability problems. This in turn requires reflexivity of
institutions and procedures, a governance characteristic that often seems to contradict
traditional rationalist problem-solving approaches. (p. 100)
As mentioned in the previous sections, regulatory reform is considered necessary due to the
constant institutional problems in Ecuador derived from the erroneous manifestation to provide
solutions to issues, the drafting of extensive regulations in force, but little application (Olivares
and Medina, 2020).
Methodology: qualitative, normative, and doctrinal analysis
First, based on a qualitative methodological approach, it can be argued that the legal and
administrative standards that regulate the market have undergone the most significant number
of changes and transformations. It is explained because legal and administrative measures have
generally been adapted to the political ideology of the government in power; a possible
example is an ideological and political change that Ecuador will surely experience with the
positioning in the "executive power" of a character who claims to break with the ideology that
has remained in power for more than ten years (Méndez, 2019).
Second, the article proposes the conceptual and theoretical ius-economic analysis following
previous contributions of authors such as the Argentinian professor Juan Carlos Cassagne
(2001) to strengthen future studies of the contemporary processes of market reform and
regulatory improvement for Ecuador.
However, as has been pointed out, both motivations (ideological and practical) are often
intertwined. On the other hand, there is a legal significance that lies in the technique of
transferring large parts of the public sector of the economy to the private sector.
(Cassagne, 2001, p. 443)
Third, due to the objective of this contribution, the qualitative and theoretical approaches
present the ideal framework that allows, on the one hand, to investigate deeper into the existing
theory concerning the topic in question and, on the other hand, to review the Ecuadorian
Lissangee Mendoza, Rubén Méndez, Jennifer Lara, José Portilla, Jostin Suárez. Regulatory reform policies for
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framework concerning legal-economic regulation, since, as Korstjens and Moser (2017, p. 275)
state, qualitative research studies reality from its natural context. Furthermore, the use of
qualitative research through the proposed techniques responds to the need to investigate social
and organizational behaviours that explain the effects of the interaction of the different
economic, legal, and political agents involved in the regulatory procedures, hence the
importance of using tools that allow greater freedom during the information gathering process.
In Carrigan and Coglianese (2011) words:
Although the existence of industry pressure on regulatory policy is undeniable, such
pressure may well explain only a limited set of decisions by regulatory agencies. Likely,
industry influence fluctuates over time, especially across different administrations. (p.
110)
Therefore, the methodology proposed for this article has been applied and replicated for legal
research to determine a) relevance and b) importance and c) ensure its originality. The
qualitative (theoretical and conceptual) research proposed in this article focus on defining the
discussion topics is the legal analysis of market reform and regulatory improvement for
Ecuador and searching for legal information that can be classified as recognized,” “current,"
and "pertinent," mainly for Latin America and Ecuador. We have rejected proposals focused
mainly on advocacy (dissemination of ideas) and without scientific significance (low impact
on academia), primarily showing an ideological bias or a partisan approach.
The right to associate and business concentration regime
In the Constitution of the Republic of Ecuador, freedom is attributed as one of the personal
rights. Article 66, paragraph 13 states, "The right to associate, assemble and demonstrate freely
and voluntarily" (CRE, 2008). Its main objective is to guarantee the freedom of association and
competition of natural and legal persons.
As an example of this principle, business concentrations arise as operations carried out by
economic agents within the market, intending to unify their assets or absorb the support of
another economic agent and operating under the figure of a single legal entity (Lara and
Méndez, 2020). These control operations can occur in two ways: vertically and horizontally.
As "Acts of economic concentration" in Ecuador, they are regulated by the Superintendence of
Control of Market Power.
Some authors state that the concentration of companies arises when an economic agent loses
its independence by concentrating through the structural modification of its assets (Cevallos,
2005). Thus, the practice of engagements in the economic system may violate the rules
established through competition law. That is the institutional framework that governs the free
competition of suppliers or consumers themselves. In this sense, Jenny (2016):
The scope of what one should consider being the institutional design of a competition
authority is extremely wide as it covers every aspect of the governance of the authority,
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of its internal organization and its relationship with the outside (be it the government,
parliament, the business community). (p. 2)
There are different types of concentration, such as total or partial; temporary or irreversible;
horizontal (at the same level of activity) or vertical (within the same sector of economic
activity), at different levels: production, distribution, marketing, and other subsectors. (Lizana
and Pávic, 2002, pp. 509-510; Cevallos, 2005, pp. 18-20).
Competition law in recent years has had a significant impact on society, and one of its
objectives has been to encourage economic agents to carry out concentration operations to
obtain greater participation in the market (Galvez and Galvéz, 2020). These concentration
operations have been established in the Organic Law of Regulation and Control of Market
Power and are regulated by the Superintendence of Control of Market Power.
Regulation of economic concentrations in Ecuador - Superintendence for
the Control of Market Power (SCPM)
The Organic Law on Regulation and Control of Market Power, enacted in 2011, is the first
competition regime in Ecuador. It has application in five areas: 1) conducts considered abuse
of dominant position; 2) restrictive agreements and practices; 3) unfair competition; 4) control
of economic concentrations; 5) public aid. (Pérez, Marín and Navarrete, 2018, p. 72).
The regulatory body for controlling concentrations in Ecuador is the Superintendence of
Control of Market Power. This institution is the Intendancy of Investigation and Control of
Economic Concentrations (ICC), which will resolve the notifications of economic
concentration submitted by economic operators.
Then, the merger control model will involve an analysis from the regulatory point of view
regarding the efficiency of applying the regulation and the competence of the Superintendency
for the Control of Market Power to know and resolve merger control issues. In this sense,
OECD (2020) says that:
Market performance refers to how well a market achieves a certain public policy
objective, such as an efficient and equitable outcome. Within competition policy,
market performance is usually understood in a consumer welfare sense, that is, a market
performs well if it provides good outcomes for consumers. In jurisdictions with a total
welfare standard, performance refers instead to how well a market promotes efficiency
in terms of resource allocation, production scale and cost technology. (p. 12)
Economic concentrations mainly contribute to the growth of the country's economy so that they
are beneficial to the market. “Competition is necessary and healthy in any market and sector in
the world, as it generates several advantages, among which we can mention, that it allows self-
regulation of prices in the market and encourages the productivity of the sector” (Trujillo et al.,
2017, p. 70) However, these concentrations represent a danger when the activities being carried
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out by the economic agent restrict competition through the entry and exit barriers, collusive
agreements in such a way that they generate damage to other economic agents.
Insolvency proceedings: An ius-economic approach
The consequences of the global health crisis caused by the COVID-19 pandemic have been
incalculable. In Ecuador, economic agents have been severely affected, particularly companies
that had to adapt their business model to the use of platforms and logistic channels based on
new technological developments that, in some cases, gave results but, in others, did not allow
them to overcome the decrease in production and the provision of services. Across the OECD
(2021):
Small and medium-sized enterprises (SMEs) account for 99% of all businesses and
between 50% and 60% of value-added. SMEs are particularly vulnerable during the
crisis. In addition to SMEs, the self-employed represent a considerable share of total
employment in a few OECD countries. Amounting to slightly less than 15% on average,
self-employment is particularly prevalent in Greece, Italy, and Turkey where it exceeds
20%. The self-employed are often less protected by unemployment benefits compared
with standard workers. (p. 49)
It is due to the number of contractual, legal, and economic obligations pending with
stakeholders or other agents with a direct or indirect legal-economic relationship with the
company, among other impediments that only aggravate a business economic crisis into a
systemic and structural one.
Based on these considerations and in the face of a significant economic crisis, companies must
have a range of options to adequately determine the probability of exiting or remaining in the
market in an orderly manner. In any of these cases, it is essential that there is an effective
procedure for restructuring and reconversion of assets, for which we must consider a proactive
state intervention to establish an efficient specialized agency that allows the enforcement
(compliance) of the rules of the game (North, 1990) necessary to generate a cordial
environment between the debtor company and its creditors. This institutional solution is known
in the legal field as reorganization proceedings, which an economic point of view allows
facinghigh transaction costs and agency costs Typical of the ups and downs of the market
process.
A Preventive Bankruptcy Law (2006) aimed explicitly at Ecuador's commercial companies
with certain regulatory limitations. However, this has been scarcely applied so that
subsequently, the Organic Law of Entrepreneurship and Innovation (2020) was issued. This
law provides for a restructuring procedure for enterprises open to the microenterprise sector.
Finally, due to the pandemic, the Organic Law of Humanitarian Support (2020) was published
to combat the health crisis derived from the COVID-19 in June 2020, which provides for an
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exceptional preventive concordat with two legal sub-institutions that provide for speed and
efficiency, with comprehensive coverage of subjects who may avail themselves of such
concordat.
Considering that only some companies could keep operating during the confinement and that
others did not find a way to continue their commercial activities, the latter generated obligations
that are not faced with resources due to "ordinary" management. Moreover, considering that
creditors may have incurred debts. They had planned to pay to fulfil the company's obligations,
which leads to a more significant conflict (Fushimi, 2020).
Furthermore, due to the current business crisis, it is necessary to consider a legal alternative for
business rescue, such as the reorganization proceeding, which is a mechanism that "proposes a
legal solution for those companies that are going through economic difficulties and need to pay
off and respond to their creditors" (Mendoza and Méndez, 2020, p. 371), this tool also has the
purpose that the creditor waives the right to demand the company's bankruptcy, and the latter
can overcome its debts (Mendoza and Méndez, 2020).
The Ecuadorian Concurso Preventivo Law does not meet the objective of allowing the
companies that request it to remain and exit the market in an orderly and efficient manner.
Therefore, the reformulation of this legal mechanism must entail establishing a solid and
institutionally competitive regulatory framework.
In addition, the new Organic Law on Entrepreneurship and Innovation and the Organic Law
on Humanitarian Support to Combat, the Health Crisis, Derived from Covid-19 should unify
the bankruptcy procedure. An alternative would be their legal integration to implement a
consolidated and easily discernible framework so that companies organized through
"conventional schemes" and entrepreneurs and SMEs can access their trusteeship, facing lower
transaction costs. It also implies the introduction of a package of regulatory improvements to
eliminate bureaucratic and legal barriers. This is because:
The challenge for governments is, on one hand, to balance their need to use
administrative procedures as a source of information and as a tool for implementing
public policies, and on the other, to minimize the interferences implied by these
requirements in terms of the resources demanded to comply with them. (OECD, 2009,
p. 6)
There is a unique need for facilitators to handle negotiations between the debtor company and
the stakeholders not to overburden the Judiciary. For this, it is necessary to create alternative
administrative or private channels, for example, avoiding the meaningless recognition of
credits that is merely a formality, a step that can be simplified if this body hires qualified
companies to evaluate this situation quickly and at lower costs, so that the specialized body
would have more time to supervise. For this it’s necessary to explain that:
Negotiation systems create a structure to encourage and facilitate direct negotiation
between parties to a dispute, without the intervention of a third party. Mediation and
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conciliation systems are very similar in that they interject a third party between the
disputants, either to mediate a specific dispute or to reconcile their relationship.
Mediators and conciliators may simply facilitate communication or may help direct and
structure a settlement, but they do not have the authority to decide or rule on a
settlement. Arbitration systems authorize a third party to decide how a dispute should
be resolved. (Center for Democracy and Governance, 1998, p. 4)
The regulatory unification and the implementation of high-status organizations will be able to
configure a legal figure with strength, carrying out an economic analysis of costs and benefits.
It is relevant since the comprehensive services obtained for the debtor company and its
creditors have been demonstrated that, with adequate parameters, can fit the national reality
and, even more, the financial consequences caused by the COVID-19 pandemic.
Shareholders' agreements and family-owned companies
In Ecuador, commercial legal entities are traditionally managed by family structures that link
their existence to descendants' participation in their administration. However, Ecuadorian
corporate legislation provides for five types of commercial legal entities, among which is the
corporation, which according to the Companies Law, is characterized as a type of company
whose capital is divided into negotiable shares made up of the contributions of the shareholders
(LC, 1999, Art. 143).
In this country, family structures also manage corporations, which also concentrate the
ownership of their shares. The prevalence of the family character in Ecuadorian closely held
corporations limits their possibilities of diversifying funds, and this scenario restricts their
growth and access to national and international secondary markets. As an alternative source of
financing, corporate law makes available to commercial companies the establishment of
shareholder agreements called shareholders agreements for addressing these restrictions.
Shareholder agreements are contracts that govern the relationships among multiple
shareholders in privately held and publicly traded companies, specifying details such
as the circumstances under which each shareholder may sell, buy, transfer, pledge or
encumber shares. As a contract, they create an obligation to action (or inaction) in the
future and are based on mutual acceptance of the contract parties. (Binz et al., 2021,
p. 395)
These are contractual instruments that seek to regulate relations between shareholders or
between shareholders and the management body of the companies, and good corporate
governance, which are rules and principles whose purpose is to control the economic activity
of companies through the transparent publication of financial non-financial information.
The family structure present in closed stock companies seeking financing limits their
possibilities of diversifying funds since they cannot access secondary markets such as stock
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exchanges, and this scenario restricts their growth. Furthermore, it occurs to the extent that to
list their securities on the stock exchange, they must offer them to a market that will be new
company shareholders after acquiring the shares circulating on the stock exchange. This
scenario implies that the family structure will divest itself of all the company's shares,
discouraging them from making this decision.
As mentioned above, for family-owned corporations to face these financing restrictions,
international and Ecuadorian corporate law propose the establishment of contracts between
shareholders called "parasocial pacts" prescribed at the national level in the Companies Law;
and norms and principles of regulation of the economic activity of companies, known as good
corporate governance, contemplated in the Ecuadorian Norms for Good Corporate
Governance, issued in Resolution SCVS-INC-DNCDN-2020-0013 of the Superintendence of
Companies, Securities and Insurance, published on September 1, 2020.
In terms of legislative policy, a trend towards recognition of the validity of this type of
agreement could be expected when it comes to agreements that are part of the social
contract. On the other hand, since it was not, the logical thing would be to hope that the
appropriation of some shareholders of the role of administrators would be outlawed.
This is what is observed in the regulation of two foreign legal systems with different
legal traditions, as explained below. (Lagos, 2019, pp. 10-11)
Although Ecuadorian law has developed a first legal framework for shareholders' agreements,
it does not contemplate aspects such as their constitutive elements and the effects of their
enforceability.
The entry of new shareholders into family-owned companies is a direct consequence of shares
on the stock exchanges. This scenario causes the companies' difficulty of decision-making
within the companies since more shareholders must agree, which implies that their interests
must converge. However, applying a contractual model in which shareholders delegate
company control to a manager or administrator (agency model) to simplify the decision-making
process will allow them to manage effectively. Moreover:
The incremental approach to strategic decision making is characterized by the
instinctive process of choosing alternatives, built based on learning and
experimentation; by the problem analyzed not being fully clear; by the generation of
alternatives as the objectives are clarified for all; by the search for the creation of a
stable environment aiming at the exchange of knowledge; by the decisions to be made
inside the organizational subsystems. (Lamb, Vieira, and Pereira, 2017, p. 80)
Even in a successful application of the agency model, problems arise due to information
asymmetries and conflicts of interest between the companies' management (management) and
ownership (shareholders). Shareholders' agreements regulating relations between shareholders
and between shareholders and management can be used to deal with these problems.
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Besides, essential reflections can be highlighted, such as the opinion of Bonmatí (2011), who
-in summary- argues that shareholder agreements, being part of an extra-statutory -or
parasocial- contract, allow optimizing the regulation of relations between partners since
through this instrument it is possible to establish commercial legal guidelines that the
subscribing parties must obligatorily comply and fulfil.
The above conceptualizations of the shareholders' agreement allow us to identify - in general
terms - functional regulatory realities for the establishment of future complementation of the
national corporate regulations in which the shareholders' agreements establish efficient rules
for access to the stock market within family-owned corporations and these companies achieve
financing with lower agency and capital costs.
For shareholders' agreements for facilitating the entry of companies into the stock market and
for paving the way for the complementation of the existing regulations on shareholders'
agreements, it is necessary to include elements to improve them as an instrument to help family-
owned companies diversify their financing possibilities and consequently enhance their
competitiveness in the market.
Based on the revision of the Argentine, Colombian and Spanish doctrine on shareholders'
agreements, we propose integrating three elements in the Ecuadorian regulation: the objective
coincidence, the subscription of the arrangement using a public instrument, and the corporate
interest.
The objective coincidence, an element extracted from the Argentine jurisdiction, according to
Adad (2012), states that the obligations of the shareholders' agreement cannot contravene those
that the shareholders have previously subscribed with the company. Therefore, including this
element in the Ecuadorian legislation will make it possible to control those shareholders who
do not subscribe through shareholders' agreements obligations contrary to those they have with
the corporation. Therefore, compliance with this instrument is practical and not detrimental to
closed family corporations.
The element extracted from the Colombian jurisdiction is the social interest. According to
Córdoba (2014), this element should be understood as the convergence of the interests of the
shareholders, those of the company represented by the management body and those of
interested third parties, which may be: a) the State, through control entities or, b) investors, in
the stock market. Therefore, implementing the social interest as a constitutive element of the
shareholders' agreements in the Ecuadorian regulations will make it possible to integrate the
interests of family corporations' control and management bodies and ensure correct decision-
making to enter the stock market.
Finally, from the review of the Spanish jurisdiction and as mentioned by Maldonado (2017),
the execution of the shareholders' agreement through a public instrument makes necessary its
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annexation to the deeds of the company (bylaws or articles of incorporation), and it is needed
because it enables the exercise of control over its content. Thus, in the Ecuadorian case, both
the Superintendence of Companies, Securities and Insurance and investors (interested third
parties) may exercise control over the agreement's content. The latter will especially know its
content and formulate an offer based on that information.
Good corporate governance is a corporate instrument that originated in companies listed on
stock exchanges, whose mismanagement has caused their bankruptcy and has harmed their
shareholders and investors. The default of listed companies such as Enron, Worldcom in the
United States, and Polly Peck in England led to the creation of rules and principles for
controlling the economic activity of companies and providing financial and non-financial
information relevant to the stock market.
Also, good corporate governance has become an essential element when attracting investors
and maximizing the economic value of listed companies. Its objective is to increase
transparency in the information related to their economic activity, which serves as a decisive
element when carrying out a stock exchange operation. (Vásquez-Palma and Vidal-Olivares,
2016, pp. 391-392).
The Cadbury Code, one of the first codes of good corporate governance globally, implemented
a rule that enacted optional compliance with its laws and principles and the obligation to
explain the cases in which compliance was partial or null. This rule allowed a flexible
application of good corporate governance, and it could be adapted to the circumstances of each
of the public limited companies that listed their securities.
The main contributions of agency theory to thinking about and reforming corporate
governance are the ideas of risk, the uncertainty of results, incentives, and information
systems. The study of conjectures that applies agency theory to corporate governance
issues continues to grow because it frequently tries to explain real events that occur in
the world. (Garzón, 2021, p. 183)
It also supports the stock market's control of compliance with suitable corporate governance
measures since, according to the level of compliance, i.e., the amount of information available
on the issuing company, the stock market would invest in one or other companies. This rule
would later be known as the "comply or explain rule". Duh (2017) says:
Several formal regulations and informal guidelines, recommendations, codes, and
standards of corporate governance have been established or improved to determine
good corporate governance. These efforts to improve corporate governance practices
have raised an important dilemma within the corporate governance field, whether to
develop hard law (i.e., mandatory requirements, hard regulations, and regulatory
approach) or soft law (i.e., voluntary recommendations, soft regulations, and market-
based approach) to improve corporate governance across countries. (n. d.)
At the national level, good corporate governance has been included in Resolution No. SCVS-
INC-DNCDN-2020-0013 of September 1, 2020, contains the Ecuadorian Standards for Good
Corporate Governance, issued by the Superintendency of Companies, Securities and Insurance,
Lissangee Mendoza, Rubén Méndez, Jennifer Lara, José Portilla, Jostin Suárez. Regulatory reform policies for
developing market process: The ecuadorian case
78
the regulatory body for companies in Ecuador. This instrument compiles the rules and
principles of good governance applied by closed family-owned corporations whose objective
is to open to the stock market as an alternative financing mechanism to improve their position
in the market.
Like the Cadbury Code, this instrument recognizes volunteer application as one of its
principles, aims to regulate relations within the controlling body (shareholders) and between
the latter and the management body of the companies. Hence, it allows the formulation of
measures aimed at solving agency problems within its structure to guarantee the efficient
investor management of its line of business.
The Cadbury Code and Report was the starting point for this new direction. It combined
a set of principles of good governance that served as a how-to guide for listed
companies. It established a regulatory framework that guided equity capital markets
and proposed ways that shareholders principally institutional investors should relate
to the companies in which they invest. (Nordberg, 2020, p. 1)
Afterwards, those family-owned closed stock companies that adopt the Ecuadorian Standards
for Good Corporate Governance will be able to access the stock market with a mechanism that
allows them to face future agency problems. These companies will also enter the market with
an incentive to receive investment since compliance with the rules, structures, and procedures
established by this instrument ensure that investors obtain a profit and that managers do not
misuse the funds that investors receive in return from investors (Kaen, n.d., cited by Tsagas,
2020, p.14).
The suitable corporate governance measures they adopt should enable them to position
themselves in the market by making it easier for them to face greater competition and
strengthen their competitiveness strategies by improving their institutional framework. And
that’s because “institutional investors search for companies with good governance practice
since they need assurance for their investment to be protected” (Duh, 2017, p. 75). Therefore,
companies should be encouraged to adopt the good corporate governance standards issued by
the Superintendency of Companies, Securities, and Insurance.
Likewise, the complementation of the regulations ruling shareholders' agreements is necessary
for this instrument to make it easier for the partners of a company to enter private contracts to
agree on the management and control of the company and thus reduce the problems (costs) of
agency within a family corporation and ensure that the family structure remains in the
controlling body of the company.
Instead of traditional principal-agent conflicts espoused in most research dealing with
developed economies, principalprincipal conflicts have been identified as a major
concern of corporate governance in emerging economies. Principalprincipal conflicts
between controlling shareholders and minority shareholders result from concentrated
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ownership, extensive family ownership and control, business group structures, and
weak legal protection of minority shareholders. (Young et al., 2008, p. 39)
Therefore, the harmonization of the two corporate instruments in the Ecuadorian corporate
regulations and the management practice of the companies will allow them to strengthen their
internal structure and the relations between their management and control bodies. Furthermore,
this will enable them to have alternative access to the stock market as a financing mechanism
to enhance their competitiveness in the market.
Thoughts about regulatory improvement
In Latin America and Ecuador, state or bureaucratic bodies have constantly been subjected to
the service of private interests. Because of this issue, the governments of the time have not
been able to give a clear and effective response to the malfunctioning of these bodies and the
service they provide (Lepage, 1980) since it is intended to solve these problems by drafting
new regulations, which can be found in force, but not in compliance. (Polga-Hecimovich, and
Trelles, 2016).
This "normative nature" problem has generated an overproduction of norms within Ecuador;
therefore, it also generates antinomies, anomalies, and other types of normative conflicts. These
norms are formulated without the proper legislative technique (for example, the legal
"amalgam" is not considered, so antinomies arise). In addition, this problem affects the
population at all levels of government in the country since there is no proper guarantee of legal
security due to the high probability of change in the legal framework, especially in economic
matters (Ghersi, 1991).
Consequently, regulatory improvement is a tool for regulatory review of an economic nature
that promotes market development. Accordingly, the OECD strongly encouraged this public
policy to help emerging countries in various aspects of development. In addition, the OECD
continually generates new tools for member and non-member countries wishing to adopt such
public policies that improve both the economic and social scenario.
It was not until 2013 that the "Plan Nacional del Buen Vivir del año 2013-2017" (National Plan
for Good Living 2013-2017), which includes to some extent regulatory reform, was established
within Objective 1.4, which revolves around improving the regulatory and control power of
the state, where several steps are determined to achieve the effective fulfilment of this objective
(SENPLADES, 2013).
Within Axis 2 and 3, it is indicated that regulation should be improved at the level of all
governments to attract Foreign Direct Investment to grant better conditions, as well as
facilitating access to the state market while reducing red tape such as administrative costs and
encouraging the population for the development of economic activities. (SENPLADES, 2017).
Lissangee Mendoza, Rubén Méndez, Jennifer Lara, José Portilla, Jostin Suárez. Regulatory reform policies for
developing market process: The ecuadorian case
80
Following the National Plan, revised in 2018, the "Law for the Optimization and Efficiency of
Administrative Procedures" was issued. This law seeks to eliminate and reduce the paperwork
system of state agencies to promote administrative simplification, which is understood as a
public policy that aims to reduce bureaucracy in state institutions by reducing the burdens
placed on them in the exercise of their functions (López and Aro, 2003). However, there are
no clear procedures or mechanisms to be followed for effectively enforcing the law in all public
organizations at all levels of government. Furthermore:
The problem in Ecuador concerning this principle is the excessive regulation that limits
freedoms and, on the other hand, the lack of efficient regulation when there are
situations that warrant it. Moreover, an example will be presented that demonstrates
how, in certain situations, state intervention is not necessary since, if excessive
regulation were started, the free and correct functioning of the market would be
restricted, as the same as if the deregulation was implemented, it would cause a chain
of negative impacts. (Heredia et al., 2020, p. 125)
Instead, regulatory improvement also aims to identify and eliminate bureaucratic barriers,
defined as the set of demands, requirements, limitations, or prohibitions established by public
administration entities materialized in regulations or ordinances (Pacharres, 2014). In addition,
it can be understood as the result of rigid or unrealistic rules by state administrations. These
barriers hinder and restrict market access within an economic scenario by directly affecting
economic agents, divided into three groups: families, companies, and governments.
The Ecuadorian State must establish a more solvent regulatory policy that allows monitoring
the regulatory improvement of its regulated entities to eliminate contradictory norms that slow
down the access or performance of activities by economic agents. Without the need to generate
excessive public expenditure within this policy, since, as has been demonstrated in other
legislations, such as the Mexican one, it is not necessary to have many state agents in charge
of overseeing regulatory policiesonly a small group in charge of coordinating specific
actions for the established purpose.
Conclusions
Ecuador has gone through a highly controversial political history, which has impacted the
economic models adopted, then it is challenging to keep up with the changing trends that
emerge.
From a review of this, it is possible to conclude that, upon analyzing Ecuadorian regulations
regarding competition law and its conceptual and operational determination, it is necessary to
adopt policies that contribute to economic growth in the State. Regarding economic
concentrations, it is required to ensure that competition is not restricted by specific economic
agents, as seen in the analysis carried out, which specifies the terms of reference to achieve the
desired goal.
Subsequently, reorganization proceedings require a new regulation, which should seek to
allocate resources to better uses since access channels to expeditious ways to remain in and
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DOI: https://doi.org/10.5281/zenodo.5823396
exit the market should be facilitated. It should also focus on advertising a reliable and
transparent mechanism to promote the dynamism characteristic of the market. Then, for
properly implementing these mechanisms, a comparative study of legislation containing
insolvency structures with positive results and, in other cases, certain shortcomings that can be
considered for a correct Economic Analysis of the Preventive Insolvency Law in Ecuador
should be carried out.
The government and private actors have identified the need to identify mechanisms that allow
positioning family businesses in Ecuador, and this support could be provided through the
agreements between shareholders. It is possible to consolidate the organic structure of a
company from its doctrinal verification, as well as making visible a tool for this type of
associations, which constitute a large part of the Ecuadorian market, to emerge in their
positioning in the market and have the possibility of entering secondary markets through
improvements in the implementation of good corporate governance standards.
Finally, based on the points discussed throughout this study, it is evident that the Ecuadorian
legal scenario requires an adequate approximation of institutions that, although they have been
briefly incorporated into the legal system, have not been developed in such a way that the
normative configuration and the spirit of the law applicable to the matter are tools for those
who venture into the market.
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Contribución de los Autores
Autor
Contribución
Lissangee Mendoza García
Concepción y diseño, investigación; metodología,
redacción y revisión del artículo
Rubén Méndez Reátegui
Jennifer Lara Alvear
José Portilla Ruiz
Jostin Suárez Jacome
Investigación; análisis e interpretación
Adquisición de datos, análisis e interpretación
Investigación; análisis e interpretación
Adquisición de datos, análisis e interpretación
Investigación; análisis e interpretación