Authors

Miguel Ángel Enriquez Escuela de Ingeniería Agroindustrial, Facultad de Ciencias de la Tierra, Universidad Estatal Amazónica, Ecuador http://orcid.org/0000-0002-8937-9664
Manuel Lázaro Pérez Quintana Escuela de Ingeniería Agroindustrial, Facultad de Ciencias de la Tierra, Universidad Estatal Amazónica, Ecuador http://orcid.org/0000-0002-9473-6507

DOI:

https://doi.org/10.33936/eca_sinergia.v11i2.2172

Keywords:

consumption, business, perception, Amazon, infusion, health, marketing mix

Abstract

Student entrepreneurship at the university level within production careers is one of the important axes in the development of the regions, this has to go hand in hand with distribution strategies trying to train entrepreneurs and managers of their own ventures, that is why This work measures the level of consumption of infusions of aromatic swamps in the City of Puyo, Ecuador; defined with a 78% consumption. The methodology that is applied is inductive with a quantitative approach, from a business perspective, with a scope of exploratory and descriptive research, by raising a tool (survey) to measure perception. In conclusion we define that the frequency of infusion consumption is determined to be done 2 to 3 times per week with 59%, defined that 44% of consumers do it for health issues, 56% consume it at night, taking into account the importance of consumption of plants with 56%, in relation to the taste of the species it can be observed that 24% prefer the lemon verbena, 23% the Jamaica and 21% the guayusa. In relation to the support of this student entrepreneurship we have 83% of people who would support our infusion proposal, a marketing mix plan based on the results and adapted to the city situation was defined. Keywords: consumption; business; perception; Amazon; infusion; health; marketing mix.

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Consumption and marketing mix perspective for a nettle infusion with orange in Pastaza