Formulación de estrategias de conocimiento en consultora cubana de gestión: enfoque a competencias distintivas

Formulation of knowledge strategies in Cuban management consultancy: approach to distinctive competences

  • Allán Francisco Aguilera Martínez Universidad Central “Marta Abreu” de Las Villas
  • Analién Pelegrín Naranjo Universidad de Alicante
  • Carlos Rolando Macías Gelabert Universidad Central “Marta Abreu” de Las Villas
  • Celia Yanet Galindo González Sede Provincial de la Unión Nacional de Arquitectos e Ingenieros de la Construcción de Cuba

Resumen

Las estrategias de desarrollo, en el sistema empresarial iberoamericano, parten de potenciar el papel del conocimiento humano en este empeño; de ahí que la presente investigación muestre un método trifásico para formular estrategias de conocimiento (exploración, diseminación y explotación) orientadas al apoyo de competencias distintivas teniendo en cuenta la relación entre la naturaleza de ambas. Sobre esta base, se propone un modelo-marco que identificó las competencias distintivas organizacionales, definió la matriz de posicionamiento en conocimiento y la identificación de brechas estratégicas de apoyo a estas competencias, y un algoritmo para la decisión sobre estrategias de conocimiento. Se utilizó como estudio de caso un Centro de Información y Gestión Tecnológica, firma de servicios profesionales en consultoría de gestión con alto impacto social y empresarial, y de inclusión de la formación académica en el desarrollo socio-económico de la sociedad. Los hallazgos mostraron tres competencias distintivas predominantes relativas a: habilidades en tecnología de la información, enfoque al cliente y solución de problemas que constituían vacíos de conocimiento a potenciar, lo que permitió definir las estrategias pertinentes. Así, se demostró que la coincidencia entre el enfoque particular de una estrategia de conocimiento y la naturaleza de la competencia distintiva(s) constituyó el argumento metodológico para el logro de los resultados obtenidos.


Abstrac


Development strategies, in the Ibero-American business system, are based on enhancing the role of human knowledge in this endeavor; hence the present investigation shows a three-phase method to formulate knowledge strategies (exploration, dissemination and exploitation) oriented to the support of distinctive competences taking into account the relationship between the nature of both. On this basis, a framework model was proposed that identified the organizational distinctive competences, defined the knowledge positioning matrix and the identification of strategic gaps in support of these competencies, and an algorithm for the decision on knowledge strategies. A Technology Information and Management Center was used as a case study, a firm of professional services in management consulting with high social and business impact and the inclusion of academic training in the socio-economic development of society. The findings showed three predominant distinctive competences related to: skills in information technology, customer focus and solving problems that constituted gaps of knowledge to be strengthened, which allowed defining the relevant strategies. Thus, it was demonstrated that the coincidence between the particular approach of a knowledge strategy and the nature of the distinctive competence (s) constituted the methodological argument for the achievement of the obtained results.

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Publicado
2018-08-20
Sección
Cooperación interinstitucional y gestión universitaria