a The management of international events. Holguín University case

Abstract

The events are a scheduled event in which logistical, operational, economic, promotional, technological activities converge. It requiers administrative decisions and management functions. International events at Holguín University are ideal space for the dissemination of knowledge and represent one of its four lines of marketing. Its insufficient management limits its organization and justifies the objective of the research, to design a procedure for the management of international events at Holguín University, which improves its management and facilitates the work of its organizers. As the main result of this work, several procedures and methodologies of the field of study are valued, as well the as the legal framework from the management of events of the Higher Education Ministry, which allowed the elaboration of a procedure to provide the institution with a tool that guide the management of your international events and help coordinate will result in improved will result in improved decision- making and fundamentally greater precision in actions. These results are achieved with the use of theoretical and empirical research methods among them; historical – logical, analysis and synthesis, document review, direct observation and others.