La rentabilidad de los hoteles italianos antes y durante la pandemia
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https://doi.org/10.33936/ecasinergia.v13i3.4419Palabras clave:
Crisis pandémica 2020, Covid 2019, turismo, Roe, RoaResumen
En Italia, el sector del turismo fue uno de los más afectados por Covid 19, a pesar del importante apoyo estatal. En 2020, se produjo un descenso de más del 50% en las reservas hoteleras, con una caída de los destinos de más del 80%. Aunque Italia es un país rico en atractivos artísticos y naturales, sigue siendo codiciada por los flujos de entrada, a pesar de la creciente competencia de nuevos destinos. El equilibrio económico-financiero de los hoteles se ha visto afectado. Este artículo está dedicado a un análisis detallado de la dinámica de los ingresos hoteleros, analizando la evolución decenal, tanto a nivel nacional como por macro zona, de dos índices (Roe y Roa) para una muestra significativa de empresas. Algunas elaboraciones estadísticas descriptivas apoyan el estudio cuantitativo, incluyendo las pruebas Anova y Tukey-Kramer. Los resultados muestran que la crisis pandémica ha reducido significativamente la rentabilidad. El documento contribuye al estudio de los efectos económicos y sociales de la pandemia y ofrece orientaciones a las autoridades públicas y a los agentes del sector, especialmente para tejer las estrategias de recuperación necesarias, con la esperanza de que la emergencia acabe pronto en todas partes.
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Derechos de autor 2022 Noemi Romeo, Guido Migliaccio
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