Rural tourism as a contribution to the territorial development of the Abdon Calderon parish of Portoviejo-Ecuador

Abstract

  Rural tourism constitutes an experience within an enriching context for visitors, where through a wide range of products it is linked to activities related to nature, culture and attractions that attract tourists. The objective of this work was to analyze the importance of rural tourism as a contribution to territorial development, promoting tourism spaces, materializing the significant creation of employment and, above all, contact with the usual environment. The methodology used for the research included a qualitative-quantitative approach, the chosen design was non-experimental, descriptive, with a propositional method, for data collection a survey was used that was applied to 20 owners. business, concluding as a fundamental basis that rural tourism in this area is a tool that contributes to its own development.   eywords: Ancestral culture, territorial development, promotion, rural tourism.