Analysis of the sustainability of the autonomous trade of Alajuela Street, Portoviejo

Abstract

The objective of this research was to carry out a sustainability analysis, which allowed to determine the factors that influence the sustainability of the autonomous commerce of Alajuela Street, in the Portoviejo canton. The research was descriptive, with a non-experimental – transactional research design of a descriptive type. The methods used were inductive, deductive, and statistical, which allowed an analysis of the situation in which it is located. The techniques and instruments of information collection were carried out through the survey and the technique of analysis of statistical information, identifying the problems it has such as insecurity, location, lack of financial aid, high competition, small spaces, the acceptance variables that maintain the loyalty of customers were also identified, and how the acceptance variables help the sustainable development of the autonomous trade of Alajuela Street in the city of Portoviejo.   Keywords: Diagnosis; business sustainability; trade; sustainable development; acceptance variables.