Distribution and commercialization of agricultural products through digital platform – Santo Domingo de los Tsachilas

Abstract

The present work focused on creating a business plan to analyze the feasibility of a direct distribution channel for agricultural products through the Tosiri digital platform in Santo Domingo de los Tsáchilas. A literature review was essential as a starting point to gather theoretical foundations. This work has a mixed approach, with a descriptive research scope, applying both quantitative methods, such as assisted surveys, and qualitative methods to gather information from the unit of analysis, composed of producers and marketers of agricultural products. Six studies were developed in this research: the market study, which resulted in a 90% acceptance rate of using the application among the study population; the technical and legal study, which determined an installed capacity of 393 crates and the incorporation of the Company; the organizational study, which defines the departments and functions of the collaborators; and finally, Finally, the economic and financial analysis showed a positive NPV, confirming the feasibility and profitability of implementing the agricultural product distribution chain through the digital platform.