Vol. 12 No. 2 (2021): May- Agost | ECA Sinergia

Vol. 12 No. 2 (2021): May- Agost

View Vol. 12 No. 2 (2021): May- Agost

DOI: https://doi.org/10.33936/eca_sinergia.v12i2

Published: 2021-05-31

Artículos

Blendmarketing as a strategy to position el faro restaurant at Balandra hotel. Ecuador

Leticia Cabrera Maspons, Yenniz Aracely Sánchez Briones

7-16
Banking system arrears due to the effects of the pandemic

Jorge Baltazar Vallejo Ramírez, Diego Javier Torres Quille, Johanna Maribel Ochoa Herrera

17-24
Incidence of content marketing in the purchasing behavior of Generation Z consumers in ecuador

Jorge Manuel Cueva Estrada, Nicolás Sumba Nacipucha, Wendy Duarte Duarte

25-37
Ecuadorian economic growth: contrast between “The citizen revolution” and the predective governments

Luis Fernando Cedillo Chalaco, John Alexander Campuzano Vásquez, María Karolina Jumbo Ramos, María Eugenia Torres Freire

38-49
Participatory diagnostics as a strategic tool for organization evaluation, case Machalilla, Manabí, ecuador

Maria Lourdes Ordoñez Olivo, Marcos Zapata Ramos, Alex Gustavo Ruiz Zapata, Angel Gabriel Vallejo

50-59
Use of quality standards: comparative study of tuna companies in the city of Manta-Ecuador (2018-2019) COMPARATIVE STUDY OF TUNA COMPANIES IN THE CITY OF MANTA-ECUADOR (2018-2019)

Maribel Huaygua Apaza, Yira Tatiana Cedeño Menéndez, Byron Vicente Coral

60-68
Good environmental practices in hotels case study: iberostar grand trinidad

María de los Ángeles Martínez Rodríguez, Analién Pelegrín Naranjo, Lestter Pelegrín Naranjo, María Rosa Naranjo Llupart

69-82
Performance auditing in ventures: seven analytical dimensions

Sergio Pozo Ceballos, José Enrique Márquez Amores, Yailenis Rodríguez Lescaille

83-95
Internal factors of competitiveness of transportation and storage smes sector in Manabí: expansion

José Luis Morante Galarza, Audrey Holguín Briones

96-103
Quality management for accountability processes in public institutions of Ecuador

Verónica Mirella García García, Ana Isabel Ruiz Cedeño

104-113
Improvement of the processes of allocation and budget execution of research projects (ESPAM MFL)

Leticia Yanina Sabando Garcés, Otto Fernando Mendoza Valdez, Oscar Eduardo Chinga Zambrano, Evis Lizeth Diéguez Matellán

114-135
Analysis of the currency outflow tax in ecuadorian non-oil exports 2013-2019

Zoila Filomena Pesantez Cedeño, Carlos Daniel Aguilar Granizo, Jonathan Ricardo Pérez Sampedro

136-147