Tourism in Jiguani: a bet for the future

Abstract

Tourism is one of the sectors that has generated the most income in recent decades, due to its contribution to the economy, making it the engine of development for many localities, as well as the advantage that it offers to adapt to the conditions of each territory. In this context, tourism planning is of great relevance as a fundamental tool to achieve success in the development, management and management of the activity. The Jiguani municipality, located in the province of Granma, is a town rich in natural and historical-cultural resources, which are not used in tourist activity. Therefore, the objective of this research was to evaluate the resources this municipality offers for the implementation of tourism as a bet for the future. Fr this reason, the methodology of Leyva, 2016 was selected due to that the  application in the before mentioned  territory resulted in the creation of a theoretical base to promote future local development projects associated with this area. Empirical methods were used such as: observation and documentary review; and as theoretical: the historical-logical and the inductive-deductive. As main conclusion, it was determined that although this town does not have the necessary infrastructure for tourism, it does have potential for its development.