Post-production and educommunication in children's audiovisual: a creative process with responsibility

Abstract

The phenomenon of the media has influenced the children’s on the last decades being object of study for organizations worried about analyzing the quality of content offered, this situation opens a space for discussion where the need to Create quality audiovisual content for children based on the interrelationship between the content and the emotions generated by it in the viewer. Within this context, it is essential to understand the role of education as the guiding agent of the process of creating audiovisual content for children, as well as the technical processes that contribute to generating emotions that will allow the learning experiences necessary to evaluate this type of audiovisual material As a quality production. The following research aims to analyze the technical elements of postproduction and edu-communicationals, through the study of national children's audiovisuals and experiences of experts for the production of quality children's programs. The applied methodology is the bibliographical revision, analysis of children's audiovisual references in our context. As well as applying the interview to experts on the subject. And it contrasts with the focus group technique. As a result, the lack of educational quality standards in the production of children's audiovisuals is shown. This leads to the conclusion that education and post-production are two disciplines that must be integrated into the processes of quality audiovisual children's production.