The challenge in the reconversion of productivity and competitiveness: improving (upskilling) and updating (reskilling)

Abstract

In an ever-evolving work environment, driven by automation and digital transformation, companies face the challenge of maintaining their competitiveness and productivity. In this context, the concepts of upskilling and reskilling emerge as key strategies for adaptation and professional growth. The objective of this article was to explore how these strategies impact productivity and organizational competitiveness, addressing their importance
for companies, governments, and workers in an ever-changing economy. Through a quantitative analysis with a descriptive level, where the characteristics or phenomena in a population of N=40 university professors were measured without necessarily seeking to establish causal relationships, a deep understanding of the perceptions and challenges in
the implementation of training programs was carried out using statistical tools. To support the bibliographic part, it was obtained through theories on upskilling and reskilling where an exhaustive review of the existing literature on these concepts was carried out, analyzing previous studies, academic articles and reports from relevant organizations. The results highlight that upskilling and reskilling strategies are considered essential to overcome
the challenges of productivity and competitiveness in an era of automation and digital transformation, however, implementation requires overcoming organizational barriers and tailoring training programs to the unique needs of employees and businesses.