Types of preferences towards cultural tourism
DOI:
https://doi.org/10.33936/ecasinergia.v14i2.5198Keywords:
Cultural tourism, travel motivation, experiences, cultural resources.Abstract
Cultural tourism is an activity that is being considered with interest in the management of territories by providing a different and creative opportunity for their socio-economic development. The main objective of this exploratory study is to investigate the preferences that arise towards cultural tourism, from which a typology of them is suggested. In addition, alternatives are discussed to value the cultural resources based on tourism that allow taking advantage of their potential for a recovery of this sector. A theoretical and conceptual methodology was applied thanks to a bibliographic and documentary review referring to the dynamics of cultural tourism. Benchmarking was used to analyse these cultural trends taking the city of Loja as a case study. Finally, the results concluded that there are four types of preferences according to the literature: intention, visit, serendipity and cultural leisure, whose analysis contributes to a better management of a destination for the design of strategies and products based on travel needs of the different audiences.
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