Comprehensive scorecard applied in the National Electricity Corporation, Manabí Province. 2021

Abstract

The Balanced Scorecard represents one of the most outstanding management tools applied in modern organizations, in which a large number of indicators and actions are summarized that become supports of the business management system. Linked to the foregoing, the general objective of applying the Balanced Scorecard to the Business Unit of the National Electricity Corporation is proposed, to optimize the services and profitability of the organization. The study methodology corresponded to the non-experimental, exploratory with descriptive scope and qualitative approach, the model of Bastidas and Feliu, used in public sector organizations, was applied. Among the main conclusions are that the implementation of the Balanced Scorecard in the business unit of the Strategic Public Electric Company National Electricity Corporation, produced the need to prioritize the use of the potential of human talent, technological expansion, and of personalized attention to the user, with a service that contains quality, warmth, and efficiency, taking advantage of all the components as key factors to achieve the stated objectives. Pay attention to process management in order to align them with the company's mission, to the execution of Project Management Body of Knowledge methods, to monitor the company's progress. The foregoing will contribute with decision-making to achieve goals and objectives in the short, medium, and long term.