Analysis of the strategic performance in the formal restaurants in Crucita, Ecuador

Abstract

This research analyzed the strategic performance of formal restaurants in the Crucita Parish, focusing on one of the most sensitive variables of the business context: trying to visualize its strategic direction. Consequently, the descriptive method was used when recognizing that Crucita beach has a service infrastructure that has evolved over time. With the support of the field methodology when investigating its renowned gastronomy, accompanied by the hotel service that has been currently strengthening, concluding that the presence generated by the tourism sector is essential for local community development. Among the most relevant results, it was evidenced that the services offered act individually and depend on high seasons to increase their sales income, generators of scarce sources of work, identified strategies are applied empirically, obtaining a minimum competitive advantage between them and their contribution of Individual strategies manage to generate added value in their businesses.