Economic sustainability of the hotel sector of the Crucita parish

Abstract

The economic sustainability of the hotel industry is currently affected by various internal and external factors that greatly limit its development, adaptability to trends that make this a sustainable activity. The objective of this research was to analyze the economic sustainability of the hotel sector in the Crucita parish. The applied methodology was based on a research with a mixed approach, non-experimental design, of a descriptive type, in which, through convenience sampling, the population and sample of 24 hotel managers located in Crucita were considered, to whom a survey was applied in which assessed the four aspects related to economic sustainability contemplated by the Global Reporting Initiative (2013): Economic performance, market presence, indirect consequences and acquisition practices, whose items were valued with a Likert scale from 1 to 5. which had acceptable reliability with a Cronbach’s Alpha coefficient of 0.809. The main results indicate 79% that external factors such as the COVID

19 pandemic, political instability, among others, have influenced their ability to manage economic policies in a balanced manner that guarantee the sustainability of said establishments. In this sense, it is concluded that the weaknesses identified in this sector are a limitation to efficiently carry out actions that promote economically sustainable hotel activity in this area with favorable tourism potential.