Marketing and sustainable tourism in the Imbabura geopark, Ecuador
Array
DOI:
https://doi.org/10.33936/eca_sinergia.v12i3.3602Keywords:
ArrayAbstract
Geoparks are resources aimed at developing conservation, education, tourism and sustainable development. This research explores the operation of other geoparks and destination places, marketing strategies, trends and possible solutions to the impacts of COVID-19. To obtain the information, an interview was applied as well as a secondary exploratory investigation in scientific databases of greater relevance. Among the actions for a possible reactivation of tourism is the improvement in the relationships between the public-private stakeholders, greater participation of the communities, paradigm changes, creation of attractive tourism products and the innovation of marketing strategies through technology. Keywords: Biodiversity, destination marketing, geopark, sustainable tourism.Downloads
References
Andreou, P. C., Karasamani, I., Louca, C., & Ehrlich, D. (2017). The impact of managerial ability on crisis-period corporate investment. Journal of Business Research, 79 (June), 107–122. https://doi.org/10.1016/j.jbusres.2017.05.022
Arellano, Arroyo, Carrión, Merizalde (2018). Geoparques mundiales de la Unesco y su importancia en el desarrollo sostenible de las comunidades. estudio de caso: “Geoparque Imbabura”.
Biológica., S. del C. sobre la D. (2004). Directrices sobre Diversidad Biológica y Desarrollo del Turismoitle.
Brouder, P. (2020). Reset redux: possible evolutionary pathways towards the transformation of tourism in a COVID-19 world. Tourism Geographies, 0(0), 1–7. https://doi.org/10.1080/14616688.2020.1760928
Cheer, J. M. (2020). Human flourishing, tourism transformation and COVID-19: a conceptual touchstone. Tourism Geographies, 0(0), 1–11. https://doi.org/10.1080/14616688.2020.1765016
Choi, H. S. C., & Sirakaya, E. (2006). Sustainability indicators for managing community tourism. Tourism Management, 27(6), 1274–1289. https://doi.org/10.1016/j.tourman.2005.05.018
Costa, C. M. M., & Amrikazemi, A. (2014). Geo-knowledge Management and Geoconservation via Geoparks and Geotourism. 185–192. https://doi.org/10.1007/s12371-014-0099-7
Crossley, É. (2020). Ecological grief generates desire for environmental healing in tourism after COVID-19. Tourism Geographies, 0(0), 1–11. https://doi.org/10.1080/14616688.2020.1759133
Dimitrios, B. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116.
Graci, S. (2013). Collaboration and Partnership Development for Sustainable Tourism. Tourism Geographies, 15(1), 25–42. https://doi.org/10.1080/14616688.2012.675513
He, H., & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research, 116 (May), 176–182. https://doi.org/10.1016/j.jbusres.2020.05.030
Higgins-Desbiolles, F. (2020). Socialising tourism for social and ecological justice after COVID-19. Tourism Geographies, 0(0), 1–14. https://doi.org/10.1080/14616688.2020.1757748
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. Journal of Marketing, 62(3), 42–54. https://doi.org/10.1177/002224299806200303
Jiménez-Barreto, J., Rubio, N., Campo, S., & Molinillo, S. (2020). Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination. Tourism Management, 79(February 2019). https://doi.org/10.1016/j.tourman.2020.104101
Jung, T. H., & tom Dieck, M. C. (2017). Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places. Journal of Place Management and Development, 10(2), 140–151. https://doi.org/10.1108/JPMD-07-2016-0045
King, BrianWONDIRAD, A., & Tolkach, D. (2020). Stakeholder collaboration as a major factor for sustainable ecotourism development in developing countries. Tourism Management, 78(October 2019), 104024.
Lapointe, D. (2020). Reconnecting tourism after COVID-19: the paradox of alterity in tourism areas. Tourism Geographies, 0(0), 1–6. https://doi.org/10.1080/14616688.2020.1762115
La Serna, A. (2017). Estrategias para el desarrollo sostenible y sustentable del Geoparque Imbabura, Ecuador. Explorador Digital, 1(3), 61-70. https://doi.org/10.33262/exploradordigital.v1i1.317
Lin, L. P. (Lynn). (2017). Industrial tourists’ behavioral intention toward slow travel in Taiwan. Journal of Sustainable Tourism, 25(3), 379–396. https://doi.org/10.1080/09669582.2016.1213848
Lin, L. P. (Lynn), Huang, S. C. (Lucy), & Ho, Y. C. (2020). Could virtual reality effectively market slow travel in a heritage destination? Tourism Management, 78(October 2019), 104027. https://doi.org/10.1016/j.tourman.2019.104027
Merinero-Rodríguez, R., & Pulido-Fernández, J. I. (2016). Analysing relationships in tourism: A review. Tourism Management, 54, 122–135. https://doi.org/10.1016/j.tourman.2015.10.010
Miller, G. (2001). The development of indicators for sustainable tourism: Results of a Delphi survey of tourism researchers. Tourism Management, 22(4), 351–362. https://doi.org/10.1016/S0261-5177(00)00067-4
Molinillo, S., Liébana-Cabanillas, F., Anaya-Sánchez, R., & Buhalis, D. (2018). DMO online platforms: Image and intention to visit. Tourism Management, 65, 116–130. https://doi.org/10.1016/j.tourman.2017.09.021
Naidoo, V. (2010). Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy. Industrial Marketing Management, 39(8), 1311–1320. https://doi.org/10.1016/j.indmarman.2010.02.005
Niewiadomski, P. (2020). COVID-19: from temporary de-globalisation to a re-discovery of tourism? Tourism Geographies, 0(0), 1–6. https://doi.org/10.1080/14616688.2020.1757749
Organización de las Naciones Unidas para la Educación, la Ciencia y La Cultura (UNESCO). (2017). http://www.unesco.org/new/en/natural-sciences/environment/earth-sciences/unesco-global-geoparks/
Özgeriş, M., & Karahan, F. (2020). Use of geopark resource values for a sustainable tourism : a case study from Turkey ( Cittaslow Uzundere ). Environment, Development and Sustainability, 0123456789. https://doi.org/10.1007/s10668-020-00773-3
Paul Dorin, B. (2015). The impacts of tourism on the physical environment. Annals of Tourism Research, April/June, 215–237. https://doi.org/10.1177/0047287578017002151
Proyecto Geoparque Imbabura. (2018). Ibarra es Turismo. Obtenido de https://ibarraesturismo.wordpress.com/proyecto-geoparque-i/
Ruhanen, L. (2013). Local government: Facilitator or inhibitor of sustainable tourism development? Journal of Sustainable Tourism, 21(1), 80–98. https://doi.org/10.1080/09669582.2012.680463
Saarinen, J. (2017). Enclavic tourism spaces: territorialization and bordering in tourism destination development and planning. Tourism Geographies, 19(3), 425–437. https://doi.org/10.1080/14616688.2016.1258433
Shekhar, S., Kumar, P., Chauhan, G., & Thakkar, M. G. (2019). Conservation and Sustainable Development of Geoheritage, Geopark, and Geotourism: a Case Study of Cenozoic Successions of Western Kutch, India. Geoheritage, 11(4), 1475–1488. https://doi.org/10.1007/s12371-019-00362-5
Singtuen, V., Gałka, E., Phajuy, B., & Won-In, K. (2019). Evaluation and Geopark Perspective of the Geoheritage Resources in Chiang Mai Area, Northern Thailand. Geoheritage, 11(4), 1955–1972. https://doi.org/10.1007/s12371-019-00410-0
Stoffelen, A. (2020). Where is the community in geoparks? A systematic literature review and call for attention to the societal embedding of geoparks. Area, 52(1), 97–104. https://doi.org/10.1111/area.12549
Timothy, D. J. (1998). Cooperative tourism planning in a developing destination. Journal of Sustainable Tourism, 6(1), 52–68. https://doi.org/10.1080/09669589808667301
Wang, Y., Hong, A., Li, X., & Gao, J. (2020). Marketing innovations during a global crisis: A study of China firms’ response to COVID-19. Journal of Business Research, 116(May), 214–220. https://doi.org/10.1016/j.jbusres.2020.05.029
Wen, J., Kozak, M., Yang, S., & Liu, F. (2020). COVID-19: potential effects on Chinese citizens’ lifestyle and travel. Tourism Review, April. https://doi.org/10.1108/TR-03-2020-0110
Wu, H., Kim, S., & Wong, A. K. F. (2020). Residents’ perceptions of desired and perceived tourism impact in Hainan Island. Asia Pacific Journal of Tourism Research, 25(6), 573–591. https://doi.org/10.1080/10941665.2020.1752749
Downloads
Published
Issue
Section
License
Copyright (c) 2021
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
