Methodological script design of guided tours

Abstract

In  Cuba,  tourism  boom  has  been  gaining  in  recent  decades.  Among the  attractions  that  are  offered  travel  products,  which  in  most cases  require  a  guide  for  driving.  The  tour  guide  is  one  of  the main communicators  of  a  destination;  his  work  is  dynamic  and requires a lot of time and organization. The leading products are designed guide before, but the script of the route that will take place  has  to  be  created by  him,  which  happens  not  infrequently, spontaneously  and  generally  poorly  organized;  this  is  a  serious problem  for  the  activity.  In  the  literature  lacks  methodologies or  procedures  for  the  outline  of  the scripts  for  conducting guided  tours  and  detected  little  guidance  regarding  the application  of  the  techniques  of  interpretation  of  natural  and cultural heritage, which causes work the guide is presented as an empirical  and  spontaneous  process,  which  is  why  this  research proposes  a  method  for  the  design  of  guided  tours;  it  guiaje techniques  and  heritage  interpretation  are  explained.  This procedure applies to all forms of tourism and all those products that require the performance of a guide for your work organized, oriented  in  its  objectives  and  strategies,  and  the  ability  to communicate an  image appropriate destination to  the interests of the market and country.