Technological Transformation of Festive Heritage through Augmented Reality: the ‘Pase del Niño Rey de Reyes’ of Riobamba, Ecuador
DOI:
https://doi.org/10.33936/isrtic.v10i1.7847Keywords:
Augmented reality, intangible cultural heritage, scrum, preserve, interactivityAbstract
This study explores the incorporation of Augmented Reality (AR) as a technological resource for the preservation and promotion of intangible cultural heritage, using the Pase del Niño Rey de Reyes festivity in Riobamba, Ecuador, as a case study. The main objective was to design and evaluate the usability of the TradiRey application, developed to strengthen collective memory and cultural identity through interactive and participatory experiences. The research adopted a quantitative approach and a non- experimental descriptive design, applying the agile Scrum methodology during the development process. The sample comprised 150 participants, including lecturers and students from the National University of Chimborazo, who completed post-testsurveys to assess usability. Results revealed a predominantly positive evaluation, emphasizing the application’s ease of use, animation stability, and aesthetic coherence of the interface. Minor limitations were observed in the start-up time and the loading of interactive activities. The findings demonstrate that the use of technology is viable and effective in the transformation and digital enhancement of the festive heritage of the Pase del Niño Rey de Reyes in Riobamba.
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Copyright (c) 2025 Edison Amador Miguez Gordillo, Cynthia Carolina Mena Mena, Cynthia Carolina Mena Mena, Manuel David Isín Vilema
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