Street art and graffiti as exponents of creative tourism. Potentialities of the tourist destination Holguín, Cuba
DOI:
https://doi.org/10.33936/recus.v7i1.4122Keywords:
Creative tourism, street art, graffiti, tourist destination, cultural tourismAbstract
Creative tourism is positioning itself as a new offer capable of satisfying the needs and expectations of consumers due to its high level of co-creation of the experience. In this context, street and graffiti are recognized as configuring elements of various offers. This study aimed identify the main potentialities existing in the city of Holguín for the development of street art (graffiti)c in order to contribute creativity to the current cultural tourism offer. For this, a search was carried out in the Sciendirect database, which allowed the identification of the main thematic lines through the use of the VOSviewer software and the content analysis of the main articles, as well as other sources that addressed the subject. The content analysis allowed knowing several successful experiences in the international framework and identifying key success factors for the development of this product for tourism purposes. The potentialities of the Holguín destination for its development were identified with practical implications for the destination's tourist managers, which include the presence of the Undergraff project as the main strength, the need to rehabilitate various spaces in the city and the presence of international cultural events to position it new offer.
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References
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Art”. Ars Adriatica, (9), 203-210.
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Sustainable Tourism. Sustainability. https://doi.org/10.3390/su11123340
Sălcudean, I. N. (2012). Art and Vandalism. CrossBreeding of Street Art (re) interpretation of street art from a
sociological, aesthetical and interactivity perspective. Journal of Media Research-Revista de Studii Media, 5(12),
45-60.
Sánchez, P. A. (2010). Significados culturales del grafiti a la luz de la narrativa de grafiteros bogotanos.
http://hdl.handle.net/10554/8022
Serrano-Martínez, C. (2016). El arte urbano como instrumento de empoderamiento y visibilización. El Festival de
Asalto. Comunitania: revista internacional de trabajo social y ciencias sociales, 11, 9-26. https://doi.org/10.5944
Tan, S. K., Luh, D. B., & Kung, S. F. (2014). A taxonomy of creative tourists in creative tourism. Tourism
Management, (42), 248-259. https://doi.org/10.1016/j.tourman.2013.11.008
Tellidis, I., & Glomm, A. (2019). Street art as everyday .The Norwegian art community’s reaction to the 22 July 2011
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/0010836718807502
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Zhang, Y., & Yu, X. (2018). Urban tourism and the politic of creative class: A study of the chefs in Macao.
International Journal of Tourism Sciences, 18(2), 139–151. https://doi.org/10.1080/15980634.2018.1471880
https://www.academia.edu/10009043/Rap_graffiti_and_social_media_in_South_Africa_today
Brouder, P. (2012). Creative Outposts: Tourism's Place in Rural Innovation. Tourism Planning and Development,
9(4), 383-396. https://www.tandfonline.com/doi/abs/10.1080/21568316.2012.726254
Bueno, J. (2018). Los Superarquitectos (The Superarchitects): Cuban Youth imagining and Creating Futures
through Street art, Graffiti & Skateboarding. http://hdl.handle.net/10066/20477
Chang, A. Y.P., & Hung, K. P. (2021). Development and validation of a tourist experience scale for cultural and
creative industries parks. Journal of Destination Marketing & Management, 20, 100560. https://doi.org/10.1016
/j.jdmm.2021.100560 https://www.sciencedirect.com/science/article/abs/pii/S2212571X21000081.
Chen, C. F., & Chou, S. H. (2019). Antecedents and consequences of perceived coolness for Generation Y in the
context of creative tourism - A case study of the Pier 2 Art Center in Taiwan. Tourism Management, 72, 121-129.
https://doi.org/10.1016/j.tourman.2018.11.016
Chistiakova, M. (2018). Street Art in the Context of the Historical Avant-garde in Convention 2017 “Modernization
and Multiple Modernities”. KnE Social Sciences, 132-145. https://doi.org/10.18502/kss.v3i7.2470
https://knepublishing.com/index.php/KnE-Social/article/view/2470/5389.
Cremades, M. (2013). La contribution du tourisme créatif dan sl’efficacité de la stratégie de positionnement d’une
ville: les cas de Paris et Montréal. Mémoire présenté en vue de l’obtention du grade de maîtriseès science.
Sciences de la gestión Option. Marketing, Septiembre2013. http://biblos.hec.ca/biblio/memoires/2013NO84.PDF
Cruz-Sintes, A., Santos-Assán, A., Díaz-Pompa, F., Cruz-Aguilera, N. y Balseira-Sanamé, Z. (2020). Estudio
bibliométrico de los artículos originales encontrados en Sciencedirect sobre turismo y sostenibilidad ambiental.
RECUS. Revista Electrónica Cooperación Universidad Sociedad, 5(2), 31-39. https://doi.org/10.33936
/recus.v5i2.2693
Cuevas, C. T. J. (2012). Reseña de libro: “Turismo creativo: el fin de la competitividad” de Sergio Molina. Caderno
Virtual de Turismo, 12(3), 399-401. http://www.ivt.coppe.ufrj.br/caderno/index.php/caderno/article/download
/786/337
Díaz-Pompa, F., Leyva-Fernández, L. C., Ortiz-Pérez, O. L. y Sierra-Mulet, Y. (2020). El turismo rural sostenible en
Holguín. Estudio prospectivo panorama 2030. El Periplo Sustentable, (38), 174 – 193.
https://www.rperiplo.uaemex.mx/
Duxbury, N., Silva, S., & de Castro, T. V. (2019). Creative tourism development in small cities and rural areas in
Portugal: Insights from start-up activities. In Creating and managing experiences in cultural tourism, 291-304.
https://doi.org/10.1142/9789813233683_0018
Egger, R., Gula, I., & Walcher, D. (2016). Towards a holistic framework of open tourism. In Open tourism (pp. 3-16).
Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54089-9_1
Flessas, T., & Mulcahy, L. (2018). Limiting law: Art in the street and street in the art. Law, Culture and the
Humanities, 14(2), 219-241. https://doi.org/10.1177/1743872115625951
Gándara, L. (2020). Graffiti. Eudeba. https://books.google.es/books?id=YBv8DwAAQBAJ&printsec=frontcover&
hl=es
Gombault, A. (2014). Espaces tourisme & loisirs - coll. Mondes du tourisme, (10), 112. https://www.tourisme-
espaces.com/editeur/283.espaces-tourisme-loisirs-1.html
Guerra, M., Valduga, V., & Tomazzoni, E. (2015). Turismo criativo e desenvolvimento da oferta turística do cluster
do Vale dos Vinhedos (RS, Brasil). Investigaciones Turísticas, 10, 90-116. https://doi.org/10.14198
/INTURI2015.10.05
Hung, W. L., Lee, Y. J., & Huang, P. H. (2016). Creative experiences, memorability and revisit intention in creative
tourism. Current Issues in Tourism, 19(8), 763–770. https://doi.org/10.1080/13683500.2013.877422
Klein, R. (2018). La ciudad y el turismo. Experiencias desde la gestión del street art. Sociologia: Revista da
Faculdade de Letras da Universidade do Porto, 54-71. https://www.proquest.com/openview
/51fd1b76fa15be3582a335809bfc6b80/1?pq-origsite=gscholar&cbl=3882651
Leyva-Fernández, L. D. L. C., Díaz-Pompa, F., Morales-Flores, E., & Ortiz-Pérez, O. L. (2017). Políticas públicas para
el turismo sostenible en Holguín (Cuba) y Puebla (México). Una comparación de estudios de caso. Retos de la
Dirección, 11(1), 130-146. https://revistas.reduc.edu.cu/index.php/retos/citationstylelanguage/get/acm-sig-
proceedings?submissionId=263
Liu, S. T. (2020). Comparing the perspectives of municipal tourism departments and cultural departments on
urban cultural-tourism development. Journal of Destination Marketing & Management, 16, 100432.
https://doi.org/10.1016/j.jdmm.2020.100432
Ohridska-Olson, R. V., & Ivanov, S. H. (2010, September). Creative tourism business model and its application in
Bulgaria. In Proceedings of the Black Sea Tourism Forum'Cultural Tourism–The Future of Bulgaria.
https://www.researchgate.net/publication
/228257477_Creative_Tourism_Business_Model_and_its_Application_in_Bulgaria
Olishevska, Y. A. (2020). Murals as the newest tourist resources: the case of Kyiv. Journal of Geology Geography
and Geoecology, 29(2), 364-376. https://doi.org/10.15421/112032
Pérez-Labrada, S., Díaz-Pompa, F., Serrano-Leyva, B., & Cruz-Aguilera, N. (2021). Análisis de recursos turísticos
para el cálculo del índice de atractividad. Caso de estudio Loma de la cruz, Holguín. AlfaPublicaciones, 3(3.2),
51-68. https://doi.org/10.33262/ap.v3i3.2.97
Pinassi, C. A. (2018). Reseña de libro: "Turismo creativo. El fin de la competitividad" de Sergio Molina. ACTA
Geográfica 12(29), 173-178. https://revista.ufrr.br/actageo/article/view/4794
Pine, B. y Gilmore, J. (1999). Bienvenido a la economía de la experiencia. Harvard Business Review 76(4), 97–105.
https://books.google.es/books?id=ECn14xHSWgC&printsec=copyright&hl=es#v=onepage&q&f=false
Prentice, R. y Andersen, V. (2007). Oferta turística creativa: creando empatía cultural destinos turísticos.
Ramírez, D. (2019). Lo que cuenta la 13: Un vistazo a la memoria desde los muros y el graffiti. Bogotá.
https://repository.javeriana.edu.co/bitstream/handle/10554/44717/Documento.pdf?sequence=1&isAllowed=y
Ribeiro, V., Remoaldo, P., Pereira , M., Gôja, R., Matos, O., Freitas I. y J., A. (2020). Contribuciones de geo-
crowdsourcing para el mapeo cultural. Revista de teoría y práctica de las ciencias de la información, 8(1), 56–67.
https://doi.org/10.1633/ JISTaP.2020.8.1.5
Richards, G. (2011). Creativity and tourism: The State of the Art. Annals of Tourism Research, 38(4), 1225-1253.
https://doi.org/10.1016/j.annals.2011.07.008
Richards, G. (2014). Desarrollo de experiencias en turismo creativo. En CE Ong (Coord.). Experiencias y entornos.
Conferencia realizada en la Universidad de Wageningen. Holanda.
Richards, G. (2016). El desafío del turismo creativo. Etnologías, 38(1-2), 31-42.
Richards, G., & Raymond, C. (2000). Creative tourism. ATLAS news, 23(8), 16-20. https://www.academia.edu
/1785786/Creative_Tourism_Richards_and_Raymond_2000
Richards, G., & Wilson, J. (2006). Developing creativity in tourist experiences: A solution to the serial reproduction
of culture? Tourism Management, 27(6), 1209-1223. https://doi.org/10.1016/j.tourman.2005.06.002
Riggle, N. (2010). Arte callejero: la transfiguración de los lugares comunes. Revista de Estética y Crítica de Arte,
LXVII., (3), 243-257.
Rukavina, K. (2019). On the New after Modernism: Artistic Creation in the Context of the “Extended Concept of
Art”. Ars Adriatica, (9), 203-210.
Rutty, M., & Richardson, R., B. ( 2019). Tourism Research in Cuba: Gaps in Knowledge and Challenges for
Sustainable Tourism. Sustainability. https://doi.org/10.3390/su11123340
Sălcudean, I. N. (2012). Art and Vandalism. CrossBreeding of Street Art (re) interpretation of street art from a
sociological, aesthetical and interactivity perspective. Journal of Media Research-Revista de Studii Media, 5(12),
45-60.
Sánchez, P. A. (2010). Significados culturales del grafiti a la luz de la narrativa de grafiteros bogotanos.
http://hdl.handle.net/10554/8022
Serrano-Martínez, C. (2016). El arte urbano como instrumento de empoderamiento y visibilización. El Festival de
Asalto. Comunitania: revista internacional de trabajo social y ciencias sociales, 11, 9-26. https://doi.org/10.5944
Tan, S. K., Luh, D. B., & Kung, S. F. (2014). A taxonomy of creative tourists in creative tourism. Tourism
Management, (42), 248-259. https://doi.org/10.1016/j.tourman.2013.11.008
Tellidis, I., & Glomm, A. (2019). Street art as everyday .The Norwegian art community’s reaction to the 22 July 2011
attacks. Cooperation and Conflict, 54(2), 191210. https://journals.sagepub.com/doi/abs/10.1177
/0010836718807502
UNESCO. (2006a). Towards Sustainable Strategies for Creative Tourism: Discussion Report of the Planning
Meeting for 2008. International Conference on Creative Tourism. New Mexico, USA. https://www.academia.edu
/30641094
/Towards_Sustainable_Strategies_for_Creative_Tourism_Discussion_Report_of_the_Planning_Meeting_for_2008_In
ternational_Conference_on_Creative_Tourism
UNESCO. (2006b). Tourism, culture and sustainable development. https://www.worldcat.org/title/tourism-culture-and-sustainable-development/oclc/608251794?referer=di&ht=edition
Urda, L. (2016). Las experiencias artísticas efímeras contemporáneas en el espacio urbano. El arte efímero como
dinamizador de la vida urbana. On the W@ terfront, 7-31. https://redib.org/Record/oai_articulo1411066-las-
experiencias-art%C3%ADsticas-ef%C3%ADmeras-contempor%C3%A1neas-en-el-espacio-urbano-el-arte-
ef%C3%ADmero-como-dinamizador-de-la-vida-urbana
Virginija, J. (2016). Interacción entre el turismo cultural/creativo y las industrias del turismo/patrimonio cultural.
En: Butowski L., editor. Turismo: de la investigación empírica a la aplicación práctica. InTech; Rijeka,137-156.
Zhang, Y. y Xie, P. (2018). Determinantes motivacionales del turismo creativo: un caso estudio del espacio de arte
Albergue en Macao. Temas de actualidad en turismo. https://doi.org/10.1080/13683500.2018.1517733
Zhang, Y., & Yu, X. (2018). Urban tourism and the politic of creative class: A study of the chefs in Macao.
International Journal of Tourism Sciences, 18(2), 139–151. https://doi.org/10.1080/15980634.2018.1471880
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