Visibility strategy for scientific journals published in Ecuador

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Abstract

The main means of scientific dissemination is through specialized magazines in the different areas of knowledge, these media have evolved very dynamically, in terms of processes, formats, supports and ways of reaching their users. These new scenarios for the consumption of scientific information require quality policies in the edition of journals that guarantee good editorial practices. The ability of journals to be visible and recognized depends largely on the vision and direction of the editorial team, therefore, it is imperative to generate strategies that contribute to improve management in scientific journals published in open access. The purpose of this paper is to present a strategy for the visibility of scientific journals in bibliographic databases and reference evaluation systems. The method comprises a documentary analysis, at first and later designing the strategy for the journals, which has been based on several plans, regulations, guides and methodologies of prestigious institutions, which guide its construction. The strategy contains two fundamental aspects: editorial standardization and networking collaboration. As a result of the research, the aim is to achieve a better positioning, visibility and bibliometric and social impact of Ecuadorian journals.